PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

[Architect] Ryu Seung-yong x Kim Won-hoon Advertisement: A Complete Summary of Episodes Fans Might Miss

 


This brand film goes beyond a simple real estate introduction; the subtle chemistry between the two actors and the detailed directing playfulness make it incredibly entertaining. Hidden gestures, editing tricks, and subtle facial expressions are interspersed throughout the short running time, creating moments that inspire reviews, captures, and challenges. Below is a timecode summary of each episode, which viewers will find enjoyable to discover.

00:00–00:05 | Opening: Invitation of Gaze

00:00 As the camera slowly pans across the landscape, Ryu Seung-yong and Kim Won-hoon's gazes naturally lock on to each other. Without a single line of dialogue, this opening scene powerfully conveys the invitation to "let's go together."

00:06–00:15 | Ensemble of Steps and Rhythm

00:07 The strides and footsteps of the two walking together perfectly align with the beat of the music. This subtle synchronization reinforces the message of "companionship" through body movements. Capturing the moment of synchronized steps and creating a GIF would be a highly popular choice.

00:16–00:25 | Hand Gesture Easter Egg: Map Gestures

00:18 Kim Won-hoon unfolds a map, while Ryu Seung-yong points to a specific spot with his fingers. As the camera cuts, the two hands move as if connecting different parts. This is a scene that fans will likely share with a timestamp, saying, "Stop here."

00:26–00:35 | Smile Timing and Speech Play

00:30 After a brief joke, the two characters' facial expressions change subtly. The moment one smile closes more quickly reveals the difference in their sense of humor, creating a chemistry point. This scene easily spreads to commentary reenactments.

00:36–00:45 | Dialogue of Lighting and Space

00:38 The moment they enter the room, the lighting changes, and the patterns on the walls and floor are highlighted along the two characters' movements. The camera doesn't show the entire scene at once, but rather only reveals a portion, creating a sense of discovery. This makes for a highly valuable still capture.

00:46–00:55 | Reversal Cut and Editing Humor

00:49 There's an editing trick where a scene suddenly transitions into slow motion and then immediately returns to normal. This quickly shifts the tempo from "serious" to "joking," making viewers laugh. It becomes a replay point in SNS shorts.

00:56–01:00 | Ending: A Lingering Line

00:58 A brief still shot of the two characters looking offscreen with the final line. The lingering image, rather than the text itself, subtly embodies the brand message. The question, "Would you like to go look at the land?" serves as a hook, encouraging audience participation.