Behind the Scenes of Daesung Mymac's "Believe It." Cha Eun-woo's Commercial: From Hilarious NGs to the Details

Can a single word, "Believe it.", linger this long? In the 2027 Daesung Mymac commercial, Cha Eun-woo added excitement to the topic of studying. The following anecdotes will make it clearer why this commercial, though quiet, remains so powerfully memorable.

1. "Believe it." 17 takes and one smile

We experimented with various tones for the main tagline, and after several takes, we chose a shot that captured a natural smile. That single moment, shifting from prepared determination to relaxed sincerity, set the tone for the commercial.

2. Small notes that transformed props into "real study"

The workbook on the desk was usually empty, but during breaks, actual notes were piled at the top of the pages. A single, bleak line like "Incorrect answer note: Just write down why you got it wrong" added authenticity to the scene.

3. A broken bell and a single "tap"

In situations where a bell on location wasn't available, we used on-site sounds to create a rhythm. The final "tap" sound of fingertips bouncing on the desk added to the transition's focus.

4. The "Shirt Wrinkle" Debate for 0.8 Seconds

A slightly wrinkled shirt was chosen over a perfectly smooth one. This choice to emphasize the texture of a "lived day" over neatness enhanced the realism of the scene.

5. Warm Temperature Instead of an Empty Cup

The outdoor god's cup was filled with real warm water. The tension in his hands naturally eased, stabilizing his subtle body rhythms, and a sense of comfort was transmitted through the screen.

6. Lighting Recipe for an All-Night Stand

We combined yellow stand lighting with cool monitor reflections to express the boundary between "drowsiness and concentration." We adjusted the angle slightly to highlight the shadows on his cheeks, solidifying the rhythm of the night on screen.

7. Chalk's Counterattack: Failed to Hold Back Laughter

There was a day when we burst into laughter because of the chalk, which was unusually brittle. Later, we replaced it with thicker chalk, and the scene became even more solid. Even a minor NG ended up being a valuable tool.

8. Conviction without Speaking Out Loud

Instead of short copy, facial expressions, hand gestures, and eye contact timing conveyed the message. This is how a powerful yet unassuming form of persuasion was created.

9. Focused On-Set Playlist

Vocal-free tracks with restrained rhythms maintained a steady rhythm. This allowed for natural transitions between cuts, and the editing rhythm perfectly aligned with the message.

10. The Final Gaze Was Not "The Camera," but "Tomorrow's Me"

The closing gaze was slightly upwards, next to the lens. Like the note, "I see tomorrow's me," a mere two seconds completed the emotional arc of the commercial.

Epilogue: Small Realities Create Great Persuasion

The reason this commercial remains so memorable is because it demonstrates "possible belief," not exaggeration. Details like fingertip habits, the temperature of the lighting, and subtle rhythms build upon short words to create persuasion. That's why we nod silently. Believe it.