PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Dynafit G.MAGMA DOWN x Jang Ki-yong: Behind-the-scenes footage and episodes from the filming set

 


Introduction — A commercial like a short winter movie

As the commercial begins, the screen immediately contrasts the cold winter air with the warmth of the sun. Actor Jang Ki-yong's calm performance goes beyond simply introducing the product, creating the image of a "companion" who accompanies the winter. Viewers can imagine the heartwarming moments on set from the small details in the scene.

Episode 1 — Push and Pull with the Wind Machine: The Turmoil Behind a Calm Expression

Early in the filming, Jang Ki-yong had to maintain a natural expression during a "showdown" with the strong wind equipment. While the staff increased the wind speed, Jang Ki-yong displayed his professionalism by timing his eyes slightly closed and opened. After the cut, everyone burst into laughter. This small tension and humor further enhanced the calmness of the scene.

Episode 2 — The Improvisation of Pocket Action: A Small Gesture Creates Great Resonance

The "putting hands in pockets" gesture, which frequently appears in commercials, was actually filmed from different angles and depths each time. In one cut, Jang Ki-yong improvised a hand-rubbing reaction due to the lack of props, and the naturalness of the reaction actually added a touch of humanity. These small ad-libs served to both enhance the practicality of the product and the actor's charm.

Episode 3 — Impromptu Collaboration with the Costume Team: Perfecting the Fit

Minute adjustments were made to ensure the down jacket fit was optimal. Even the sleeve length and pocket placement were discussed, and Jang Ki-yong's playful suggestions lightened the mood, connecting with the set to create the perfect "realistic" fit. Ultimately, this process laid the foundation for the warm atmosphere captured on film.

Episode 4 — Snow Effects: Artificial Snow vs. Real Snow

While artificial snow was used to achieve the perfect snowfall scene, it occasionally clashed with real snow, creating unexpected moments. The artificial snow gently accumulating on Jang Ki-yong's eyebrows triggered an unintended reaction, and this natural moment enhanced the realism of the final cut.

Conclusion — The Product, the People, and the Warmth Between Them

The commercial captures both functionality and style, but above all, it's the small moments on set that convey a personal warmth to the viewer. Jang Ki-yong's calm charm, combined with the camaraderie among the staff, makes the final product transcend mere promotional footage and become a complete story. When watching the commercial, we recommend carefully observing Jang Ki-yong's subtle facial expressions and gestures. Perhaps you'll even sense the warmth of the filming set.