PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Evercollagen x Han Ji-min — Behind-the-scenes episodes that brought laughter and empathy in 'Skin Care, Working Hard'

 


Watching the Evercollagen commercial, "Working Hard on Skin Care," which features actress Han Ji-min's gentle smile and effortless acting, you find yourself nodding along to the small laughter coming from beyond the screen. The commercial, instead of relying on flashy techniques, captures everyday moments, effortlessly conveying the message of "skin care." In this article, we'll explore the small yet memorable moments behind the scenes.

Han Ji-min's meticulous attention to detail was reportedly particularly evident on set. The staff were reportedly impressed by her meticulous attention to detail, even down to facial expressions and gestures during filming. In particular, the scene in the commercial where Han Ji-min carefully opens the product was actually filmed by holding the product in her hand to check its weight and texture before filming. That small gesture created a natural sense of intimacy on screen and was the secret to making viewers think, "Should I try it too?"

Another memorable episode involved a minor incident during filming. During an outdoor shoot, when the wind blew, causing Han Ji-min's hair to repeatedly fall into her face, she briefly smiled and brushed her hair back, making the scene feel even more human and endearing. The staff decided that this spontaneous gesture didn't need to be filmed multiple times, and instead, the first, natural cut was edited into the final commercial. It was striking how these small "mistakes" created genuine emotion.

The concept of the commercial itself was also intriguing. The phrase "working hard" doesn't demand perfection, but rather encourages consistency and sincerity. Even on set, Han Ji-min reportedly engaged in a brief conversation with the staff, smiling as she said, "Small habits add up to a big difference." These conversations created a warm atmosphere on set and likely conveyed warmth on screen.

Another point viewers will connect with is the props and direction in the commercial. The small cup on the kitchen table, the peaceful scenery outside the window, and Han Ji-min looking out the window with the product in her hand all evoke the image of "my own routine." The small joys and failures of practicing this routine are realistic and relatable. Even during the actual filming, the staff remarked, "This feels more real than CG," after seeing Han Ji-min handle the props herself and act naturally.

Finally, what's most memorable are the warm words the staff shared with Han Ji-min after filming. They said things like, "Thanks to you, the set brightened up today," and "You gave me such a relaxing energy." The warmth captured on screen seems to have brought a sense of comfort to the viewers watching the commercial.

This commercial goes beyond simply showcasing the product; it also conveys the actress's human side and the value of small habits. The natural moments created by Han Ji-min's delicate acting and the warm atmosphere on set—these small moments combined make the commercial even more memorable. Isn't this balance—the diligent yet effortless skincare—the very essence of this commercial's appeal?