It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Evercollagen x Han Ji-min — Behind-the-scenes episodes that brought laughter and empathy in 'Skin Care, Working Hard'

 


Watching the Evercollagen commercial, "Working Hard on Skin Care," which features actress Han Ji-min's gentle smile and effortless acting, you find yourself nodding along to the small laughter coming from beyond the screen. The commercial, instead of relying on flashy techniques, captures everyday moments, effortlessly conveying the message of "skin care." In this article, we'll explore the small yet memorable moments behind the scenes.

Han Ji-min's meticulous attention to detail was reportedly particularly evident on set. The staff were reportedly impressed by her meticulous attention to detail, even down to facial expressions and gestures during filming. In particular, the scene in the commercial where Han Ji-min carefully opens the product was actually filmed by holding the product in her hand to check its weight and texture before filming. That small gesture created a natural sense of intimacy on screen and was the secret to making viewers think, "Should I try it too?"

Another memorable episode involved a minor incident during filming. During an outdoor shoot, when the wind blew, causing Han Ji-min's hair to repeatedly fall into her face, she briefly smiled and brushed her hair back, making the scene feel even more human and endearing. The staff decided that this spontaneous gesture didn't need to be filmed multiple times, and instead, the first, natural cut was edited into the final commercial. It was striking how these small "mistakes" created genuine emotion.

The concept of the commercial itself was also intriguing. The phrase "working hard" doesn't demand perfection, but rather encourages consistency and sincerity. Even on set, Han Ji-min reportedly engaged in a brief conversation with the staff, smiling as she said, "Small habits add up to a big difference." These conversations created a warm atmosphere on set and likely conveyed warmth on screen.

Another point viewers will connect with is the props and direction in the commercial. The small cup on the kitchen table, the peaceful scenery outside the window, and Han Ji-min looking out the window with the product in her hand all evoke the image of "my own routine." The small joys and failures of practicing this routine are realistic and relatable. Even during the actual filming, the staff remarked, "This feels more real than CG," after seeing Han Ji-min handle the props herself and act naturally.

Finally, what's most memorable are the warm words the staff shared with Han Ji-min after filming. They said things like, "Thanks to you, the set brightened up today," and "You gave me such a relaxing energy." The warmth captured on screen seems to have brought a sense of comfort to the viewers watching the commercial.

This commercial goes beyond simply showcasing the product; it also conveys the actress's human side and the value of small habits. The natural moments created by Han Ji-min's delicate acting and the warm atmosphere on set—these small moments combined make the commercial even more memorable. Isn't this balance—the diligent yet effortless skincare—the very essence of this commercial's appeal?