This blog introduces advertisement videos featuring Korean idol singers and actors.
It shows the advertisement activities of famous Korean stars who lead K-culture, and analyzes and summarizes the meaning of each advertisement, the advertisement concept, and the reactions to the advertisement.
Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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Gmarket x Min Kyung-hoon, scenes that bring laughter and empathy — Behind-the-scenes recap of the ad
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1. First Impression: Min Kyung-hoon, a Transformation of the Moment with His Appearance
The moment Min Kyung-hoon appeared at the start of the commercial, the atmosphere on screen felt like a complete change. His signature serious yet goofy acting immediately captured the viewers' attention. This everyday presence, unlike his usual charisma on stage, made him feel incredibly relatable. The directing naturally created anticipation, making viewers wonder, "What would happen if this person were in this situation?" This was impressive.
2. Hilarious Lines and Timing
The short lines interspersed throughout the commercial perfectly elicited laughter. In particular, the scene where Min Kyung-hoon's single line intersects with an unexpected situation, creating a burst of laughter, was captivating enough to make viewers press the play button again. The tone and expression of his lines, along with the exquisite pauses in the background music, brought the comedic timing to life. This sense of timing was a key element in enhancing the overall immersion of the commercial.
3. Humanity in Small Gestures
Min Kyung-hoon's small gestures in the corners of the screen—suddenly tilting his head or awkwardly smiling while looking at an object—resonated with many netizens. The unadorned, natural approach actually conveyed the brand message in a more approachable way, and memes like "Min Kyung-hoon's facial expressions" were quickly shared in the comments section.
4. A catalyst for parodies and meme creation
It was also fascinating how props or scenes used in the ad quickly became internet memes. Fans captured specific scenes of Min Kyung-hoon to create various parodies, and re-imagined lines from the ad by reapplying them to various situations. This consumer-generated content played a crucial role in amplifying the buzz.
5. The Lingering Impact of the Final Scene—A Cliffhanger That Invites Replays
The ad concluded with a small twist or a lingering scene, which prompted many viewers to click the "Replay" button. Min Kyung-hoon's gaze and expression had the power to make viewers imagine the next story, and this became the core point of the ad's resonance.
Concluding Comments: This Gmarket ad effectively captured Min Kyung-hoon's true charm, touching viewers' emotions within a short time. The perfect combination of humor, empathy, and meme-making creates enough potential for a huge online buzz.