Korean ad, NMIXX 'Ollio Of The Day' Behind the Scenes: Episode 10 Hilarious

The "Ollio of the Day" campaign, an ad that makes the daily routine of drinking a cup cute and cool, is the face of this episode. NMIXX is the face of this ad. Known for their solid vocals and team chemistry, we've compiled a series of episodes viewers will enjoy, showcasing how they transformed small, everyday rituals into fun. We recommend this to anyone looking for a light smile and those who don't want to miss the delightful details behind the scenes.

1) The Pace of a "Routine" in a Single Opening Cut

The first scene has a brisk tempo. The members repeat the same thing at different times. From the familiar facial expressions reacting to the alarm, to the rhythm of their hands holding the cup, to the slightly exaggerated movements. This repetition never gets boring thanks to the perfect timing of the editing and sound effects. Viewers will naturally think, "Should I try that too?" It's a clean opening that convinces the audience of the routine's appeal with a sense of rhythm.

2) It may seem ad-libbed, but it's actually an "intentional gap."

Moments that convey the atmosphere of the filming set are hidden throughout. A wide-eyed reaction to the sight of water droplets on the surface of a cup, a cheerful, almost slippery step, a pair of expressions holding back laughter as they make eye contact. This is how product shots that could otherwise be ordinary become vibrant. Thanks to this, even though it's an advertisement, it feels as if you're watching a vlog. The design stands out, focusing on the charm of the people (members) before the brand message.

3) The Birth of a Signature Gesture

Gestures are memorable, even if they're fleeting. From tapping a cup lid to tapping a beat with your shoulder while lifting a drink, to making a check mark in the air like a period with your finger. These are short, easy gestures that fans and non-fans alike want to emulate. This makes them ideal for expanding into a challenge format, prompting comments asking, "What should we name this gesture?" The direction clearly understands that the cornerstone of meme-making is always "ease of imitation."

4) The small joys of each member's "character cuts"

- Neat: After tidying up the desk, the director places the cup precisely in the center. This scene stimulates the desire to organize and provides visual satisfaction.

- Energizer: Taking a sip while lightly climbing two steps at a time. This cut symbolizes "momentum."

- Detail Craftsman: A slight adjustment to the angle of the straw and a satisfied nod. This conveys the message that subtle adjustments enhance the perfection of a routine.

- Mood Maker: A subtle wink to the camera, followed by a smile. The key is the intimacy of eye contact with the viewer.

These character cuts highlight the individuality of the members while simultaneously persuading the campaign message that the same "one drink a day" naturally blends in with diverse lifestyles.

5) The "Timing of a Sip" Created by Sound Design

The sounds of the cup hitting the desk, the crisp crunch of ice, and the sensation of cold air passing through the straw come to life. The background music has an upbeat tempo, but at the moment of the first sip, the volume is slightly lowered and the sound effects are emphasized to create a "relaxing beat." Ultimately, what keeps viewers watching even short commercials is the rhythm. This rhythm drives immersion and replayability.

6) Emotional Lines of the Color Palette

The overall color palette is a mix of bright pastels with pops of primary colors. This combination creates a refreshing and lively atmosphere, naturally conveying the subtle shifts of morning, afternoon, and evening through lighting and background props. The slightly warmer tone in the afternoon cut, in particular, gently conveys the emotional reward of "I made it through today." Viewers unconsciously overlap their own day with the timeline of the commercial.

7) Humor: It may seem like a flop, but it's all in the direction.

- A comical transition, like a desk clock suddenly spinning faster.

- A clever moment where a member's hand briefly touches another member's hand as they reach for the cup.

- A momentary embarrassment due to a subtle mismatch in the straw length, followed by a quick fix.

Such small incidents make the brand appear "life-friendly" rather than "strict" and become a point worth sharing.

8) Fan Play Point: Finding Hidden Elements

- The background spine appears to resemble a code with the initials of the letters.

- The arrangement of refrigerator magnets hints at the members' initials.

- The composition, which appears to contain a hidden message in the coaster pattern, naturally increases views and dwell time by making it fun to pause and search for it. This is a light gamification strategy that appeals to both fandom and casual viewers.

9) A Single-Line Message

"A day may be long, but a sip is short." This sensuous summary permeates the entire advertisement. It suggests that a short pose amidst a busy routine can actually change the course of the day. Beyond product utility, it offers emotional value: "Creating a rhythm for yourself."

10) Checklist of Routines Viewers Can Follow

- Set a fixed time in your day (set as an alarm)

- Create an anchor by fixing a location (right side of the desk, window, sofa, etc.)

- Choose a signature gesture and commit it to memory (cup tap, shoulder tap)

- Pause for 5 seconds after each sip: Close your eyes and catch your breath

- Write a one-line record of the day (the shorter the better)

11) One-Sentence Insights from a Marketer's Perspective

A branded routine naturally increases shareability when it combines "easy-to-follow motion + rhythmic sound + character-based cut segmentation." This campaign is a textbook example of that formula.

Conclusion

The "Ollio Of The Day" x NMIXX commercial showcases the "beat of the day" rather than the product itself. What viewers ultimately love is the small sense of control and satisfaction they feel within that beat. Tomorrow, at the same time, in the same place, I'll turn on the rhythm of a sip. Short but definite happiness. Today's update complete.