Park Bo-gum's ad, an emotional branding project that introduces Korea to the world.

1. Planning Intent and Concept "An emotional branding project to promote Korea to the world." This campaign, hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, aims to convey Korea's charms to global tourists. Featuring actor Park Bo-gum, the short film format beautifully captures Korea's natural beauty, culture, history, and modern charm. Emotional Storytelling: This project goes beyond simple informational tourism promotion to a cinematic, emotionally engaging narrative that resonates with audiences. Park Bo-gum's Narration: His soft, warm voice conveys Korea's beauty through the eyes of visiting tourists. Use of Symbolic Imagery: Traditional hanoks, the Seoul skyline, the Han River sunset, and Korean food create a powerful visual appeal. This project goes beyond simple tourism promotion and is part of a branding strategy to establish Korea as a "country you want to visit." 2. Visual and Content Composition o...

Nam Joo-hyuk Advertisement Analysis: A Small, Everyday Episode from the Eider Add-on Download

 


Introduction: Ad at a Glance

Eider FW Season Love EP.2, featuring Nam Joo-hyuk, emotionally captures the small moments of everyday life. Actor Nam Joo-hyuk's natural expressions and actions are directed in a way that viewers can easily relate to, naturally highlighting the core benefits of Addon Down: warmth, lightness, and style.

Opening Scene: A Little Comedy in Front of a Mirror

In the opening scene, Nam Joo-hyuk stands in front of a mirror, seemingly wondering, "What should I wear today?", choosing a jacket. This humorous take on a situation we've all experienced. The transformation of the jacket's mood immediately conveys the product's value and captures viewers' attention.

Mid Scene: Warmth Revealed Through Friends' Chemistry

The outdoor scene of Nam Joo-hyuk and his friends walking together emphasizes the practicality of the product. The contrast of Nam Joo-hyuk's comfort in a windy environment underscores the product's warmth without exaggeration. The friends' reactions add humor, further enhancing the ad's relatability.

The Power of Detail: Natural Movement and Reality

Small movements, like putting hands in pockets and adjusting the front of a jacket, add realism to the commercial. These details, created through the synergy of the actor's acting and directing, create a sense of intimacy, as if peering into the viewer's everyday life.

Second Half: Functional Close-ups and an Emotional Ending

The second half of the commercial features close-ups of the jacket's lightweight, warm, and finished details, while emotional editing and music enhance the brand experience. Nam Joo-hyuk's satisfied expression naturally inspires trust in the product and a desire to purchase.

Style Tip: Applying the Items in the Commercial to Real Life

  • Basic Knit + Eider Add-on Down: Adding a jacket to a neutral-toned knit creates a simple yet sophisticated fall look.

  • Layering: The lightweight design allows for mobility even on days spent indoors.

  • Using Pockets: Practical for storing personal belongings when out and about.

Marketing Perspective Analysis: Why It's Effective

This commercial successfully combines emotional storytelling with the product's USPs (warmth and lightness). The natural acting and subtle humor increase the likelihood of sharing, and repeated exposure of functional scenes is a structure that favors purchase conversion.

Conclusion and Call to Action (CTA)

FW Season Love EP.2 (Nam Joo-hyuk Episode) is a successful brand video that combines emotion, humor, and functionality. Capturing stills from the advertisement, adding commentary for each scene, and encouraging sharing on social media can generate additional engagement. To see the product in person, visit the brand's official website or a nearby store.