It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Samyang Group Ad Review: Why Park Jung-min's "Is That Oppa T? Yeah, It's Specialty" Is Funny


First Impressions of the Commercial — A Character Play That Instantly Hooks You

Park Jung-min's facial expressions and the tempo of his dialogue are responsible for the commercial's initial impression. With a single tone and glance, he playfully twists the question, "Are you Oppa T?" and draws viewers in with laughter within the first three seconds. In the commercial, Park Jung-min boldly defines himself as a "specialty" in the midst of ordinary life, demonstrating a natural fusion of brand message and character.

Humor Analysis — Synergy of Dialogue and Gesture

The biggest point of humor lies in the structure of a simple question and an unexpected answer. The unexpected response, "Yes, I'm 'Specialty,'" to the question, "Are you Oppa T?" creates a comical twist. Park Jung-min's signature vocalization, subtle facial expressions, and even a momentary stiffness combine to create a rich comical moment in this short scene. This scene possesses a "replayability" that makes it even funnier with repeated replays.

Imagining Behind-the-Scenes Filming — Imagine the On-Site Atmosphere

Imagine the commercial filming scene, and it likely involved a lot of improvisation between the director and actors. Park Jung-min is known for his improvisational acting and sense of humor, so it's easy to imagine the subtle variations between lines that brought laughter to the entire team. It's easy to imagine the extended filming, with the crew watching the NG tapes and trying to hold back laughter.

Viewer Reaction Point — The Power of Empathy and Meme Expansion

This commercial resonates beyond its meme-like appeal. The question-like line, "Oppa, T?" can be easily adopted as a lighthearted joke among friends and family, easily spreading like a meme. Social media is ideal for parodies, along with short clips, and the structure is optimized for consumers to create their own humorous content by adapting the phrases.

Honest with the Brand Message — The Friendliness Created by Humor

Humor in advertising lightheartedly conveys the unique qualities of a product (or brand). Park Jung-min's character introduces himself as a "specialty" to create a lighthearted yet memorable product positioning. While this is a classic strategy for building brand affinity through humor, the combination with a talented actor doubles the impact.

Short Wrap-Up — Why You'll Want to Watch Again

This commercial is successful because, despite its short length, it reveals subtle humor the more you watch it. Park Jung-min's natural gestures and sense of humor, along with his relatable sentence structure, keep viewers coming back for more. Ultimately, it boosts both brand awareness and favorability.


[Good content to read along with this article]