PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Waiting room hit song and rain scene created by IVE Yujin — NEPA filming log

 


Intro: Warm Winter, Warmer Location

On a day when the cold wind made us button up our collars, NEPA's 25FW photoshoot was filled with warmth. Even before the cameras rolled, laughter spread among the staff, and IVE's Yujin was at the center of it all. The ad's theme, "All-Weather," wasn't just a clothing concept; it also empowered the entire atmosphere on set.

A Hit Song Created on the Spot in the Waiting Room

During the pre-shoot warm-up, Yujin created a simple rhythmic choreography, transforming the waiting room into an impromptu dance party. Tired faces instantly brightened, and the staff let go of the tension of the shoot for a moment. The small jokes and laughter naturally infused the final results with energy.

An Unexpected Shower, a Scene More Real Than Planned

A sudden downpour in one scene led not to panic, but to joy. While everyone was hesitating, Yujin beamed and said, "Isn't this the concept?" The shoot actually deepened with real emotion. That moment soaked in the rain became the highlight of the commercial and resonated with many on social media.

Zipper Incident and the Hand That Unzipped Him

During a costume change, a zipper got stuck, creating an awkward situation. Amidst the anxious staff, Yujin carefully approached and unzipped it himself, lightening the mood. This small act of consideration strengthened the bond on set and left a lasting impression of warmth in everyone's hearts.

Closing Remarks and a Photo

At the end of the shoot, Yujin thanked the staff, saying, "You worked hard on this cold day. Your clothes made me feel safe today." The applause, laughter, and a group photo were the perfect ending to a long day.

In Closing: Sincerity Shines Beyond the Commercial

Behind the polished image of the finished video lay the sincere bond between the people. Yujin's humor and thoughtfulness, combined with the staff's professionalism, created scenes that went beyond simply promoting the product; they warmed the hearts of viewers. I believe that what lingers after a single commercial isn't the style, but the warmth of the people.