It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Waiting room hit song and rain scene created by IVE Yujin — NEPA filming log

 


Intro: Warm Winter, Warmer Location

On a day when the cold wind made us button up our collars, NEPA's 25FW photoshoot was filled with warmth. Even before the cameras rolled, laughter spread among the staff, and IVE's Yujin was at the center of it all. The ad's theme, "All-Weather," wasn't just a clothing concept; it also empowered the entire atmosphere on set.

A Hit Song Created on the Spot in the Waiting Room

During the pre-shoot warm-up, Yujin created a simple rhythmic choreography, transforming the waiting room into an impromptu dance party. Tired faces instantly brightened, and the staff let go of the tension of the shoot for a moment. The small jokes and laughter naturally infused the final results with energy.

An Unexpected Shower, a Scene More Real Than Planned

A sudden downpour in one scene led not to panic, but to joy. While everyone was hesitating, Yujin beamed and said, "Isn't this the concept?" The shoot actually deepened with real emotion. That moment soaked in the rain became the highlight of the commercial and resonated with many on social media.

Zipper Incident and the Hand That Unzipped Him

During a costume change, a zipper got stuck, creating an awkward situation. Amidst the anxious staff, Yujin carefully approached and unzipped it himself, lightening the mood. This small act of consideration strengthened the bond on set and left a lasting impression of warmth in everyone's hearts.

Closing Remarks and a Photo

At the end of the shoot, Yujin thanked the staff, saying, "You worked hard on this cold day. Your clothes made me feel safe today." The applause, laughter, and a group photo were the perfect ending to a long day.

In Closing: Sincerity Shines Beyond the Commercial

Behind the polished image of the finished video lay the sincere bond between the people. Yujin's humor and thoughtfulness, combined with the staff's professionalism, created scenes that went beyond simply promoting the product; they warmed the hearts of viewers. I believe that what lingers after a single commercial isn't the style, but the warmth of the people.