It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Behind the Scenes of the Cuckoo Ultra-Compact Water Purifier (16.2cm) Commercial: Lee Junho (2PM)'s Pencil Edition Filming Revealed


Advertising Concept: "Smaller than a Pencil" Message Strategy

The core of this ad was to intuitively convey the product's USP (unique selling point) of "ultra-small." The visual copy, "Smaller than a pencil, 16.2cm," immediately evokes the consumer's perception of size and clearly conveys the product's benefits in a short 15 seconds. The production team chose a minimalist set and concise editing to highlight the convenience of the ultra-small water purifier (space-saving, portability, and ease of installation) in everyday situations.

Casting Point: Lee Junho (2PM)'s Value

Lee Junho not only conveyed his star power but also his friendly and trustworthy image, simultaneously conveying the product's value and practicality. The production team utilized his usual image of sophistication and friendliness to complement the "small but powerful" product concept. In particular, Lee Junho's natural expressions and timing, particularly in the humorous pencil comparison, were key elements in increasing the ad's engagement.

Filming Techniques: How to Make Tiny Products Look Big

Camera angles, lighting, and prop placement are crucial for making small products stand out on screen. In this shoot, close-ups and low-angle shots were used to emphasize product details (materials, buttons, water outlets, etc.). High-contrast lighting was used to enhance the shine and texture, creating a "small but sturdy" impression. Furthermore, the comparison scene with the pencil was filmed repeatedly from the same location and distance to clearly demonstrate the size difference under identical shooting conditions.

Acting Directing: How to Build Trust in 15 Seconds

15 seconds is a very limited time to convey a message. The director asked Lee Jun-ho to maintain natural, unexaggerated movements and expressions. He repeatedly refined details like the "eye contact" and "subtle smile" he made when he picked up the product and compared it to the pencil. Thanks to the precise camera and prop placement during rehearsals, the improvisational, ad-libbed moments actually enhanced the film's appeal.

On-site Episodes: Fun Moments Created by Small Happenings

During filming, handling tiny props often led to minor mishaps. In one take, a slight misalignment between the pencil and the product necessitated a reshoot, but Lee Jun-ho's witty reactions quickly brightened the atmosphere on set. In another scene, the lighting was stronger than expected, causing reflections on the product's surface, but the filming team's immediate adjustments resolved the issue and achieved the desired shot. These small moments naturally brought life to the final video.

Post-Production: Immersive Experience Created with Color Correction and Sound

In post-production, color correction was used to maintain the product's clean white tone and natural shadows, emphasizing its design aesthetic. Sound design delicately incorporated button clicks and the sounds of running water to visually convey the product's functionality. The editing maintained a fast tempo, but pauses were provided for product close-ups to capture the viewer's attention.

Marketing Point: A Strategy Considering Search and Viral Marketing

The intuitive "Pencil Edition" concept ensures high reusability and understandability on short-form video platforms. Lee Jun-ho's appearance is advantageous for securing initial views based on fandom. Effectively integrating key product keywords (Cuckoo, ultra-compact water purifier, 16.2cm, pencil edition, Lee Jun-ho) into tags and meta descriptions can maximize blog exposure. Furthermore, expanding short clips into reaction videos and unboxing content is a great way to drive consumer engagement.

Conclusion: Ad Impressions and Utilization Tips

Cuckoo's ultra-compact water purifier pencil edition goes beyond simple product features to clearly convey the message of "small but practical." Lee Jun-ho's natural acting enhanced the product's credibility, and the filming team's meticulous technique and post-production work combined to create a powerful impression in a short period of time.

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