Sangkwaehwan's advertising campaign, "Our Sangkwaehwan Episode 01," effectively conveys the product's refreshing and everyday usability through the bright and natural image of actress Go Yoon-jung. This post provides a detailed behind-the-scenes look at the commercial, including background music, filming locations, NGs (mistakes and retakes), costumes and styling, and even hilarious incidents and anecdotes that may interest viewers.
1. Background Music (OST) — A Choice That Expresses Refreshing Sound
The background music for this commercial was arranged with a focus on a "refreshing and cheerful atmosphere," in keeping with the product's name and concept. Light, rhythmic acoustic guitar riffs and bright synth pads form the main melody, while short sound effects (such as dings and sizzles) are interspersed to emphasize the product's "popping" image. The repeated short hooks during scene transitions are particularly noteworthy, ensuring the commercial remains audibly memorable even within a short timeframe.
Additionally, key cuts incorporated soft percussion and Foley sounds, such as hand gestures and the sound of opening packaging, to aurally reinforce the sense of use and texture. These sound details, when played repeatedly on digital platforms, help increase brand awareness.
2. Filming Locations — Harmony of Indoor Living and Clean Sets
The spaces featured in the commercials are comprised of indoor, lifestyle-focused sets. They typically appear as clean, bright kitchens or living rooms, visually conveying the product's functionality and ease of use in everyday life. Shots shot on studio sets allowed for precise control of lighting and camera movement, effectively capturing actress Go Yoon-jung's expressions and product details.
Some scenes used soft lighting, mimicking natural light from a window, to create a warm, comfortable atmosphere. Close-up shots used separate point lights to emphasize the product's texture and packaging. If the film included outdoor locations, the studio likely chose everyday settings, such as in front of a downtown cafe or along a walking path, to convey the message of "convenient use anytime, anywhere."
3. NGs and Retakes — Fine-tuning Reactions, Timing, and Props
Even a 30-second commercial requires dozens of takes before the final cut. Common causes of NGs include missteps in dialogue tone, inconsistent reaction timing, and incorrect placement of props (packaging, cups, etc.). Scenes showing product use, in particular, require repeated checks for meticulous details like the naturalness of hand gestures, the timing of packaging opening, and the angle at which the product is placed in the mouth.
In outdoor filming, unexpected noises (such as vehicles or construction) often lead to retakes, and this commercial likely had a retake for this reason. Conversely, actors' impromptu reactions during NG scenes often feel more natural, leading to the release of making-of videos or special features.
4. Costume, Hair, and Makeup — Natural and Lifelike Styling
Go Yoon-jung's costumes were designed with the concept of "simple and comfortable everyday wear." Practical items like basic knits, light jackets, denim, and slacks dominate the collection, and neutral and pastel colors are used to create a harmonious overall look without distracting from the product. Small accessories (such as simple earrings or a minimalist watch) are likely added for a sophisticated touch.
Hair and makeup emphasize a healthy image with natural skin expression, subtle highlights, and vibrant lip colors. In particular, in advertisements that highlight eating scenes or hand gestures, excessive makeup is avoided, focusing on a natural glow.
5. Happenings and Episodes During Filming — Heartwarming Moments on Set
Small incidents often occur on set. For example, an actor's unexpectedly large reaction during a product tasting scene elicits laughter, or a staff member hastily cleans up the contents after opening the packaging. These moments are often captured in behind-the-scenes footage. These moments showcase the humanity of the scene and are a popular draw for fans.
Furthermore, sometimes, an actor's impromptu reactions or facial expressions align well with the director's intentions, leading to the chosen take. As actress Go Yoon-jung commented, "The atmosphere was lightened by brief banter with the staff during filming," small, intimate interactions during filming can also contribute to the naturalness of the final result.
Conclusion
The Sangkwaehwan "Our Sangkwaehwan Episode 01 (FULL)" commercial effectively conveys the product's core message through Go Yoon-jung's natural acting, meticulous directing, and a harmonious blend of sound and lighting. This post offers a behind-the-scenes look at the elements seen in the video and the advertising production practices behind it.