Dabang's "One Dabang, One Stop! Dabang! (15s)" Behind-the-Scenes Story
Despite its short running time, Dabang's 15-second TVCF clearly conveys the brand's message of "simplicity, intuitiveness, and familiarity." This commercial, which highlights Hyeri's natural expressions and lively direction, was completed through meticulous production, including sound design, lighting, costumes, and props. This article provides a detailed, behind-the-scenes look at the background music, filming locations, reasons for NGs and reshoots, costumes and styling, and hilarious incidents and anecdotes that occurred during filming, all from a making-of perspective.
Background Music (OST) — The Power of a Hook That Leaves an Imprint in a Short Time
Music in 15-second commercials is key to delivering the message. Dabang's commercial likely used a minimal pop/electronic track with a bright and upbeat rhythm. The short hook (bright-toned synth melody or rhythmic beat) that repeats during the commercial's catchphrase is likely designed to be memorable. Furthermore, UI-related sounds, such as call ringtones and click effects, were likely emphasized to reinforce the "one app, one stop" concept.
Filming Location — Studio-Based, Lifelike Set
The indoor scenes in the video were likely filmed in a studio set with a clean, minimalist interior. Studio sets allow for precise control of camera movement and lighting, making them ideal for close-ups of Hyeri's expressions and products (app screens, smartphone UI). The natural light from the window or café-style props seen in some shots may have been blended with actual location shots to enhance the sense of realism. Soft lighting was used to gently illuminate the characters, and the overall color palette was adjusted to harmonize with the brand's colors.
NGs and Retakes — Repeated Process of Timing and Reactions
Even for a short commercial, dozens of takes are required to achieve a final product. Common NGs include misaligned dialogue timing (pronunciation of catchphrases), Hyeri's reaction timing, and subtle inconsistencies in props (phone screen, hand position). Scenes showing app screens, in particular, require frequent retakes, as the actual screen controls and the actors' hand movements must be perfectly synchronized. Additionally, external noise or lighting changes may necessitate sound re-recording (ADR). Natural laughter and ad-libs that emerge from NGs often become fan-favorite moments in the making.
Costume, Hair, and Makeup — A Friendly yet Sophisticated Daily Look
Hyeri's wardrobe was likely designed with the concept of "comfortable at home, stylish on camera." Neutral-toned knits, lightweight jackets, and casual dresses emphasize the products' everyday usability. Accessories were kept to a minimum to enhance the visual focus, and her hair and makeup, with natural skin tones and subtle accent colors, maintained a friendly feel while also making her stand out on screen.
Happenings and Episodes During Filming — Small Laughter and Teamwork
Small incidents often occur on set. For example, Hye-ri burst into laughter during her performance when a phone ringtone overlapped with her actual phone alarm, causing laughter. Or, a prop phone case had to be replaced mid-take, requiring a last-minute change. Furthermore, there are many instances where the natural chemistry between actors and staff positively impacted the final outcome, such as when Hye-ri's impromptu facial expressions and gestures during rehearsals aligned with the director's intentions and led to the selection of that take. The staff's brief briefings, which helped lighten the mood during filming, are also a key element of the behind-the-scenes experience.
Points to Watch for Fans and Viewers
App Screen Direction: The smartphone UI in the commercial was likely synthesized from actual screen recordings. Paying close attention to the screen copy, button placement, and animations can help you understand the user flow.
Sound Details: Call sounds and click sound effects are linked to brand identity, increasing recognition when played repeatedly.
Costume and Props: The branding and design of the costumes and props shown in the stills are also useful for referencing seasonal trends.
Search for making-of videos: Searching for "making-of" or "behind-the-scenes" on the brand's official YouTube or social media may reveal NG and episode videos.
Conclusion
Dabang's 15-second commercial, "One Dabang, One Dabang! Dabang!", harmoniously combines sound design, filming direction, and actor reactions to deliver a key message in a short space of time. Hyeri's natural charm and the staff's meticulous direction combine to create a familiar yet impactful commercial.