BERRY BOMB Commercial Shoot Report: Sweet Moments Created by Kwon Eun-bi and Kim Min-joo

The recently viral "Is it strawberry? Is it cake? Berry Bomb, bursting with rich sweetness" commercial, featuring singers Kwon Eun-bi and Kim Min-ju as models, captivated viewers. This post delves into the behind-the-scenes story, from the concept planning process to the filming set and the directing elements that shaped the product's presentation. We've carefully selected the details to enhance the viewing experience, including the production process, the actors' reactions, and even small anecdotes from the filming set.

Advertising Concept and Message: Why "Strawberry? Is it Cake?"

Berry Bomb chose a title that piqued viewers' curiosity to instantly convey the product's core "rich sweetness." The questioning copy, "Is it strawberry? Is it cake?" prompts viewers to imagine the product's flavor and texture, while the video's fast-paced rhythm and editing maximize visual enjoyment. Kwon Eun-bi and Kim Min-ju's natural facial expressions and reactions played a crucial role in satisfying this curiosity.

Casting Points: Kwon Eun-bi and Kim Min-ju's Strengths

Kwon Eun-bi's refreshing yet sophisticated image emphasized the product's "freshness," while Kim Min-ju's gentle, friendly demeanor emphasized its "sweetness." The production team capitalized on the two actresses' contrasting charms to present the product in different ways in each scene. Specifically, they meticulously coordinated the timing of facial expressions, hand gestures, and eating movements to intuitively convey the product's richness to the viewer.

Filming: Details and Techniques for Expressing Flavor

Capturing flavor on screen is one of the most challenging aspects of commercial filming. For this shoot, we repeatedly tested lighting and camera angles to ensure the texture was captured alongside the actual product. Slow motion and close-ups were used to emphasize the texture. Sounds (eating and bursting) were also recorded separately and combined with post-production to enhance the sense of realism. Furthermore, we used substitute ingredients for the filming to ensure the product would not easily deteriorate during repeated filming.

Directing Actor Reactions: The Secret to Naturalness

Kwon Eun-bi and Kim Min-ju rehearsed extensively to ensure their reactions looked natural. Even a simple "eating" scene required slight changes in gaze, mouth shape, and hand position depending on the camera, so the director and actors repeatedly practiced using subtle cues to synchronize their timing. On set, the director meticulously adjusted the intensity of the emotions with facial expressions and breathing. As a result, the on-screen reactions fully conveyed the product's appeal without being overdone.

On-Site Episodes: Moments of Hilarity

There were some minor hilarious moments during filming. In one scene, a prop intended to create a splash of juice unexpectedly exploded, eliciting laughter on set. Kwon Eun-bi improvised an expression that livened up the atmosphere, and it was preserved in the footage. In another scene, Kim Min-ju's unexpectedly natural reaction amazed the entire staff. These spontaneous moments further enhanced the liveliness of the commercial.

Editing and Color Correction: Post-Production for Sweetness

In post-production, the colors were adjusted to be warm and vivid, further highlighting the colors of the strawberries and cake. Cut transitions were composed quickly to match the tempo and rhythm of the product, but pauses were provided for important close-ups to capture the viewer's attention. The sound design also carefully placed sound effects to convey the product's elasticity and richness.

Marketing Points: Why This Ad Resonated with Consumers

The question-like copy encouraged viewer participation, and the friendly image of Kwon Eun-bi and Kim Min-ju built trust. Furthermore, the harmonious combination of visuals, sound, and the actors' reactions intuitively conveyed the product's core values, further enhancing the ad's effectiveness. Short clips and reaction scenes went viral on social media, contributing to increased brand awareness.

Conclusion: The Impression Left by the Ad and Expectations for Follow-Ups

The BERRY BOMB ad is a case study in which concept, casting, directing, and post-production were organically integrated. The captivating performances of Kwon Eun-bi and Kim Min-ju, combined with the impromptu moments on set, allowed the commercial to transcend mere product promotion and connect with consumers as a story. We anticipate future expansions by the brand, including related social media challenges and other collaborations.

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