BHC Sweet Chili King Commercial Shoot Report (Han So-hee) — Music, Set, NGs, and Minor Happenings

Behind the Scenes of BHC's "The Crispy Temptation of Seasoned Chicken, Sweet Chili King_FULL ver." (Han So-hee) Commercial

BHC's "Sweet Chili King" full version commercial leaves a powerful impression, combining actress Han So-hee's sophisticated acting with the visual allure of food. Because it must convey both "crispyness" and "sweet spiciness" within a short running time, the meticulous coordination of the directing, sound, and filming teams is crucial. This article covers the background music, filming locations, NGs (mistakes and retakes), costumes and styling, hilarious moments and episodes that occurred during filming, and highlights worth noting for fans and consumers, all from a production-making perspective.

1. Background Music (OST) — Sound that conveys the texture of flavors to the ears.

The OST for the "Sweet Chili King" commercial likely utilized rhythmic percussion and a bouncy melody to simultaneously convey the crunchiness of the food and the sweet and spicy sensations. The strong hook (lead melody) at the beginning of the commercial immediately grabs the viewer's attention, and the sound effects interspersed throughout (such as the sound of chicken frying and the rustling of paper packaging) appear to have been recorded and mixed separately by the Foley team. Especially in food commercials, where the expression of texture is crucial, such as dumpling or beverage commercials, "sound" is a key means of stimulating the viewer's appetite, so significant effort was likely put into the sound design.

The background music likely aligns with the brand's image music, while carefully adjusting the volume and instrumentation to avoid interfering with Han So-hee's vocal tone or the on-screen tempo. When an ad is repeatedly played on digital channels, a memorable hook can significantly increase brand awareness.

2. Filming Locations — A Combination of Studio Sets and Real Dining Scenes

The kitchen and dining scenes shown in the video were likely filmed mostly on controlled studio sets. Studio sets allow for precise lighting and camera movement, making it ideal for capturing the oiliness, color, and crispiness of the chicken in close-ups. Simultaneously, real location shots (e.g., a modern living room or terrace) that evoke a sense of interior life were likely incorporated to create a sense of realism and relatability.

The filming team likely used macro lenses and high-speed filming techniques for the food close-ups. To emphasize the crispy moments, the frame rate and cooking techniques (e.g., oil splashing, steaming) had to be precisely coordinated. Therefore, the lighting was set to a warm tone, and highlights were used to highlight the chicken's surface, maximizing its visual allure.

3. NGs and Reshoots — Repeats that Create a Difference in Tone

In food advertising, the timing of reactions and the positioning of props are crucial, leading to frequent NGs. The subtle differences in actress Han So-hee's gaze, smile, and hand movements, the angle at which she holds the chicken, and the timing of dipping the chicken in sauce likely led to repeated takes. Furthermore, the condition of food props (adjustments to maintain crispiness in the fried food), the amount of smoke and steam during cooking, and lighting reflections can all contribute to reshoots.

For example, when reacting to a hot chicken, the actual temperature can cause a frozen expression, or the need to re-set the chicken for filming to enhance its appearance can lead to multiple retakes. Among these NGs, the actress's natural smile or minor mistakes often become the most popular content among fans during the making-of videos.

4. Costume, Hair, and Makeup — Naturalness that Doesn't Interfere with the Eating Scene

Han So-hee's costume likely reflected the advertising message (friendliness and luxurious everyday life) by being simple yet stylish. The colors were likely neutral tones or soft pastels that complemented the warm hues of the chicken, creating a balanced overall look. The setting appears to have secured the credibility of the "eating scene" by avoiding excessive accessories and keeping the lip color and hair natural.

The makeup emphasized dewy skin and a healthy complexion. Given the sensitivity of the food and drink scenes to oiliness and reflected light, the focus was likely on gloss over matte. The costume team likely selected cuts that would allow for comfortable movement and were prepared to facilitate natural gestures and repeated takes.

5. Happenings and Episodes During Filming — Small Moments on Set

Unexpected moments often occur on set. For example, the moment you put a piece of crispy chicken in your mouth, the juices spurt out unexpectedly, causing the staff to burst into laughter. Or, actress Han So-hee's impromptu reaction, which coincided with the director's intentions, ended up in the final cut. Furthermore, scenes where the cooking team reshapes the "visual" chicken at the last minute, or the props team fine-tuning the logo placement on the packaging, are common examples of making-of scenes.

During filming, the staff prepared simple snacks and drinks to lighten the mood, and the actors and staff shared small jokes to ease tension, showcasing the warm side of the set. These moments, combined, naturally reflect the energy on screen.

6. Points to Note for Fans and Viewers

Check out the Making of the Video: Searching for "making of" or "behind the scenes" on bhc's official YouTube and Instagram will likely reveal NGs and behind-the-scenes footage.

Check Music Source: Check the description or credits for the ad's BGM and sound effects. Key hooks are often linked to brand campaigns.

Outfit and Style Information: Checking the stylist credits in the still cuts will help you find similar outfits.

Product Details: Checking the close-up footage for details like the sauce consistency, frying quality, and packaging design will help you choose the right product.

Conclusion

bhc's "Sweet Chili King" full commercial is the result of actress Han So-hee's delicate performance, the filming team's meticulous direction, and sound design. To convey visual, auditory, and emotional seduction in a short period of time, repeated takes and detailed editing were necessary, and small on-site happenings actually added life to the video.

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