It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

IVE Wonyoung's refreshing twist! The hidden story behind the Downey White Tea commercial.


1. Wonyoung's Facial Expressions: Saying It All in One Shot

The strength of the 15-second commercial lies in its ability to convey the message without unnecessary exposition. Wonyoung's "small smile" and "glance" instantly imprint the product's freshness and cleanliness. In particular, the fluttering hem of her dress and the gesture of sniffing the scent actually make viewers imagine the scent. The ability to connect emotions and product imagery in a single, fleeting moment is truly remarkable.

2. Intimacy through Everyday Details

The background and props in the commercial mirror everyday life. Ordinary actions like hanging laundry and checking the scent actually add a sense of familiarity, allowing the product usage scenes to seamlessly integrate into consumers' lives. Scenes that seem like "small household rituals" evoke the desire to try it, making viewers want to try it themselves.

3. A Hilarious Turnaround in 15 Seconds

The commercial's directing, which elicits laughter within a short timeframe, is also notable. Exaggerated facial expressions expressing a stronger-than-expected sense of freshness, or the surprised reaction after smelling the scent, evoke humor while also intuitively conveying the product's effectiveness. This kind of unexpected twist increases the video's viral potential and has significant potential for meme-making on social media.

4. "Rhythm of Refreshment" Completed with Sound and Editing

Music, sound effects, and fast-paced editing bring the short commercial to life. The sound effects depicting the scent, along with the fast-paced editing, deliver a sensory message of "mood change" to consumers. The interplay of Wonyoung's movements and sound creates an ad that stimulates both the visual and auditory senses.

5. Small Messages Delivered by the Commercial — "Refreshing Everyday Life"

Instead of elaborate explanations, this commercial speaks of small joys through a familiar experience: the scent of laundry. Wonyoung's natural acting conveys the small satisfactions of the product without exaggeration, allowing viewers to easily relate the scene to their own daily lives. Ultimately, the commercial's success lies in its simple message and relatable direction.

Conclusion: 15 Seconds of Impact: The Key to a Memorable Commercial

A short but powerful impression, the actors' subtle facial expressions, familiar everyday details, and rhythmic editing. All these elements come together to create a simultaneous experience that entertains and resonates with viewers. Wonyoung's natural charm adds to the appeal, making the Downey White Tea commercial both concise and memorable. Which scene from this commercial was your most memorable?

[Good content to read along with this article]