[President Hae's Advertisement] Lee Jung-hyun's Realistic Acting and On-Site Episodes Revealed

The recently released 30-second TVCF for President Hae combined the powerful message of "the essence of taste" with actress Lee Jung-hyun's solid performance, creating a memorable commercial. This article provides a behind-the-scenes look at the background music, filming locations, NGs and hilarious incidents that occurred during filming, the costume concept, and even small anecdotes from the set. In cases where official behind-the-scenes footage is limited, this article includes interpretations based on typical commercial production practices and elements found in the video.

Background Music (OST) — A Simple yet Impactful Sound Selection

The background music for this commercial is designed to be streamlined and uncluttered, given the short delivery of a message in a TVCF. The low, steady bassline and soft strings or synth pads are designed to highlight the actor's lines and the brand message. The music was likely composed with a minimalist arrangement to emphasize the commercial's "seriousness" and "credibility." Additionally, some scenes emphasized sound effects (such as the sound of boiling soup and spoons) to enhance auditory realism, a technique often used in food-related commercials.

Filming Location — Mixed Studio and Real Kitchen

The video's background features props and clean lighting reminiscent of a real kitchen. Like many food commercials, it was likely filmed on an indoor studio set, with real footage from actual cooking spaces incorporated as needed. Indoor sets make it easier to optimize camera movement and lighting, allowing for clearer capture of the actors' expressions and product details. Outdoor or natural light shots are likely intended to emphasize the brand's freshness.

NGs and Retakes — Recording Repeats for Perfection

Even a 30-second segment typically requires dozens of takes to complete. Common NGs include subtle differences in dialogue tone, reaction timing, and inconsistencies in the positioning of props (such as spoons and bowls). Food-related filming, in particular, frequently results in NGs because the timing of sound (stirring, slurping, etc.) and the actor's reactions must be perfectly synchronized. Furthermore, cooking scenes can sometimes be interrupted by safety concerns or hot sauces. The director and actors' ability to strike a balance between the tone and the on-the-spot adjustments of props in these scenes have garnered enthusiastic responses from fans.

Costume, Hair, and Makeup — A Balance of "Trust" and "Friendliness"

Lee Jung-hyun's outfits embody the brand's credibility, with a simple yet refined style. The tone is centered around the brand's colors or warm neutrals, emphasizing a "home-cooked" feel. Excessive accessories are avoided, and hair and makeup focus on natural skin expression and a relaxed image. In food commercials, in particular, excessive makeup is typically avoided to enhance the credibility of the "eating" scenes.

Happenings and Episodes During Filming — The Humanity of the Set

Small incidents often occur on set. For example, in a scene where an actor is demonstrating a hot soup, there are moments when he's startled and exclaims in amazement, or when a prop reacts more strongly than expected, causing the dialogue to be delayed. These impromptu reactions are often used as more natural cuts. Furthermore, instances where filming is halted because the staff member is trying to hold back laughter, or when sauce splatters during cooking, causing a small commotion, are popular elements of making-of videos. Friendly banter and compliments between actors and staff also lighten the mood on set, and that energy is conveyed clearly on screen.

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