Puradak X IU's 'Gochumayo' Commercial Behind-the-Scenes Revealed: Behind-the-Scenes Story Revealed

We're revealing the behind-the-scenes footage of the 30-second "Gochumayo" commercial featuring Puradak and IU. This post details the entire behind-the-scenes story of the commercial's production, from the concept development process for Puradak's Gochumayo commercial, the on-set atmosphere, IU's improvisational acting, NG scenes, and directing highlights. This will be invaluable for anyone curious about how the product's features and the actress's charms were maximized within a short running time.

Concept Planning: Simplicity and a Twist

From the beginning, the production team focused on "simplicity" and "cute twists." To clearly convey the sweet and spicy flavor of Gochumayo within the limited 30-second timeframe, they meticulously designed the cut composition and rhythm, while also focusing on naturally incorporating IU's friendly image. During the concept meeting, creative ideas were actively exchanged, taking into account the product's texture, color, and consumer reactions.

On-Set Atmosphere and Staff Collaboration

The filming set was relatively harmonious, and the cooking team and filming staff worked closely together to maintain the consistency of the gochujang mayo, a food prop. Thanks to multiple pre-shoot rehearsals to coordinate acting timing and food presentation, the actual filming proceeded relatively smoothly. IU actively shared her thoughts and collaborated with the production team from the rehearsal stage, and on-set, her meticulous performance, down to the smallest facial expressions, earned her praise from the staff.

IU's Improvisation and NG Episodes

In one scene, IU's improvised facial expressions were reportedly so natural that the director immediately selected that take. However, trying to capture the sounds of the food (eating, sloshing sauce), resulted in unexpected NGs. However, these NGs relieved tension on set and strengthened the bond between the cast and crew. The making-of film, filled with laughter, garnered a huge fan response.

Technical Filming Points: Color, Lighting, Sound

To highlight the spicy flavor of Gochujangmayo in the commercial, warm lighting was used. For product close-ups, the lighting was carefully adjusted to emphasize the gloss and texture of the sauce. The camera work was finely adjusted to reflect IU's facial expressions, enhancing the emotional impact. The sound design, combining subtle sound effects reminiscent of the consistency of mayonnaise with upbeat background music, enhanced the overall quality.

Reactions and Marketing Results

Immediately after the commercial's release, viewers praised the natural fusion of IU's friendly image and the product concept. Making-of clips and behind-the-scenes anecdotes quickly spread on social media and online communities, and the brand successfully garnered significant attention with a short video, simultaneously increasing awareness and favorability. The directing, which encourages repeat viewing on digital platforms, was particularly well-received for its marketing effectiveness.

Lessons for the Production Team and Actors

The following are key insights from this shoot: Simplifying the message is essential for enhancing the impact of short videos, and close collaboration with actors and flexible on-set responses are crucial to achieving perfection. We also reaffirmed that a culture that embraces spontaneous ideas is a key factor in achieving good results.

Conclusion and Future Update Preview

The Puradak X IU "Gochumayo" commercial, while brief, left a powerful impression. The meticulous direction, collaborative work on-site, and IU's professional attitude combined to create this masterpiece. We'll update this post with more NG footage, behind-the-scenes photos, and interviews with the production team to provide a more vivid account of the entire shoot.

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