It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

PARADISE CITY × BTS V Commercial Behind-the-Scenes Story — Details Fans Might Miss


PARADISE CITY & V's 'FEEL YOUR PARADISE' (30s) — Behind-the-Scenes Story and Key Points

PARADISE CITY's latest 30-second film, "FEEL YOUR PARADISE," captured the attention of fans worldwide with its emotional image of V and the luxurious atmosphere of a hotel resort. Even within this short film, visuals, sound, and styling are organically combined, leaving fans and viewers alike with plenty of behind-the-scenes details. This post details background music (BGM) analysis, estimated filming locations, instances of NGs and reshoots, costume, hair, and makeup concepts, hilarious moments during filming, stories about the filming crew and V, and key points global fans shouldn't miss.

Background Music (OST) — Sound that Determines the Emotional Temperature

The sound of this commercial appears to have been meticulously designed to capture both the keywords "emotional lingering impact" and "luxurious relaxation." The entire track begins with reverberant pads and gentle piano or guitar arpeggios, gradually building the mood as V's facial expressions change. Given the short 30-second running time, hooks and sound effects are crucial. Therefore, short melodic hooks or repeated cymbals and bell tones during phrases and scene transitions are likely used to increase awareness of the ad.

Furthermore, the small sounds heard throughout the video (doors opening, subtle clinking of glasses, footsteps, etc.) were likely recorded separately and mixed. These details enhance viewer immersion and convey a sense of being present in the scene. Global fans will find it fascinating to listen closely to see which sounds elicit the most emotion when played repeatedly.

Filming Locations — Locations that Capture the Resort's Identity

Considering the video's aesthetic, it's likely that the film utilized interior locations within luxury resorts or hotels. The lobby lounge, suite terrace, and outdoor pool area are ideal settings for showcasing PARADISE CITY's spatial identity. While the interior may appear to be a studio set, perfectly controlled by lighting and settings, the outdoor shots and window shots, which make extensive use of natural light, were likely shot on location at an actual resort.

The filming crew likely calculated the natural light for each time of day and combined it with "golden hour" and softbox lighting. For close-ups, they likely utilized shallow depth of field to blur the background and emphasize V's expressions and skin tones.

NGs and Retakes—Repeats and Minor Mishaps for Perfection

Even for short commercials, dozens of takes are required to achieve perfection. Reasons for NGs include subtle temperature differences in facial expressions, misaligned eyelines with the camera, changes in the position of props (glasses, doorknobs), and problems with the strength of the filming equipment. Especially for V's delicate facial expressions, a single breath can completely alter the emotional delivery, so the director likely requested multiple retakes.

Happenings often occur in making-of videos, such as when the lighting or wind equipment momentarily overexerts, causing hair to sway excessively, or when the camera catches the reflection of a prop, forcing an on-the-spot adjustment of the angle. These small mistakes become a delightful spectacle for fans.

Clothes, Hair, and Makeup — Sophisticated Styling to Match V's Mood

V's styling aimed for a balance of "minimal luxury" and "comfortable relaxation." The tones were based on neutral and deep tones (beige, brown, deep navy, etc.), creating a look that complements the resort's luxurious feel. The material selection for shirts and knits was likely designed to soften the silhouette, while accessories were kept minimal, drawing attention to the face and expression.

Hair was styled in a natural, flowing style to create a friendly yet emotional image, and the makeup was likely designed to enhance the skin's healthy glow for the camera. The beauty team consistently retouched the look throughout the shoot to maintain a consistent look.

Episodes from Filming and Team Chemistry — Hidden Scenes Fans Will Love

Anecdotes frequently seen in the making of the video include V improvising subtle facial expressions after receiving the director's instructions, then sharing a laugh with the staff. During breaks, he lightened the mood by exchanging simple greetings and jokes with the team. Furthermore, while the staff rearranged props or fine-tuned the lighting, V naturally observed his surroundings and engaged in brief conversations, demonstrating the intimacy of the filming set.

Particularly noteworthy from a global fan perspective are the small ad-libs V made in front of the camera (e.g., facial expressions, the duration of his gaze, the angle of his head). These details are reflected in the final edit, creating a compelling narrative that draws fans back to "that moment" again and again.

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