It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Stray Kids' Felix's "Spotify on Naver" Commercial: Concept and Making Points



Spotify on Naver (Full ver.) — Stray Kids Felix Ad Behind the Scenes

The Naver and Spotify collaborative campaign, "Spotify on Naver," Full ver., showcases the convergence of global platforms in a friendly and trendy way. Felix from Stray Kids appears in the ad, emotionally conveying the joy of music platforms and a personalized playlist experience. This article covers the brand positioning, campaign concept, music (sound design), filming locations and sets, costumes, hair, and makeup, behind-the-scenes anecdotes, and key points fans should watch out for.

Brand Positioning and Campaign Concept

The joint campaign between Naver and Spotify conveys the message of expanding users' music experience through the "combination of search and streaming." It emphasizes a "one-stop music experience" by combining Naver's accessibility (search and content integration) with Spotify's personalized music recommendations. The advertising concept is designed to connect scenes where music enriches emotions and moments in everyday situations in a short, impactful way. Felix's natural expressions and gestures enhance brand intimacy.

Music and Sound Design

The ad's sound is central to the campaign. The background music is likely arranged to blend elements of upbeat, modern pop and electronic music without interfering with Felix's vocal tone and rhythm. The ad's hook melody, in particular, is short and repetitive, designed to easily linger in the viewer's ear. The subtle blend of Naver UX sounds (search and notification sound effects) and Spotify playback sound effects likely metaphorically represents the "connection of the two platforms." Foley effects (door opening, earphone cable rustling, button clicks, etc.) enhance the realism of the scene and reinforce the message of product usability.

Filming Locations and Set Design

The ad appears to have been shot using a combination of indoor studio sets and some on-location footage, set against a modern urban backdrop. A café or studio-style living room set is ideal for visualizing a "personal space" for enjoying music, while props like neon signs and posters visually complement the "music platform" identity. Soft lighting is used to gently capture expressions and details, while close-up shots use a shallow depth of field to emphasize Felix's expressions and the music playing on the screen.

Clothes, Hair, and Makeup — Harmonizing Felix's Mood with the Brand's Tone

Felix's styling aligns with the brand's youthful and trendy image, embracing a "casual chic" aesthetic. Layered jackets and shirts, comfortable pants, and minimal accessories (simple necklaces, earrings, etc.) create a sense of effortless sophistication. Colors are generally neutral, with pops of color added to create a striking yet understated look. Hair is styled with natural texture, and makeup is applied to even out skin tone for the camera, maintaining a natural look that doesn't overpower Felix's individuality.

NGs, Happenings, and Making-of Episodes During Filming

Due to the nature of music and platform advertising, NGs often arise from timing, reactions, and prop movements. For example, if the timing of the screen and the actor's hand movements or gaze are misaligned during a playlist transition, reshoots are necessary. Furthermore, it's common for earphones and headphone cables or reflected light to cause cuts to be altered. Fan-favorite moments from the making-of include Felix's small banter with the staff during filming or his impromptu ad-libs, creating laughter through his facial expressions. These behind-the-scenes footage often garner significant attention when released on brand channels.

Fan-watching Points and Content Ideas

Sound Check: Listening to the commercial's hook melody and sound effects separately will allow you to better appreciate how the "combination of two platforms" concept is expressed through sound.

Style Capture: Screenshots of Felix's looks and analyzing their color, layering, and accessories can be used as lookbook content. 

Choreography/Gestures: Select small rhythmic movements or hand gestures from the commercial and expand them into a short-form cover challenge. Facial expressions and eye contact are key.

Making Requests: Check if a making-of video is available on the brand or agency's official channel, and you can create additional content through NG and ad-lib scenes.

Conclusion

The Naver x Spotify "Spotify on Naver" Full Ver. commercial is a campaign that briefly and impressively conveys the combined value of the platforms. Stray Kids' Felix's natural charm, detailed sound design, and trendy styling combine to create a video that resonates with both global fans and general viewers.

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