It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Subway Lobster Collection Ad Review (Epik High) — Experience the Special New Year's Menu


Subway's "Lobster Collection" Commercial Review — Epik High's New Year's Gift, My First-Hand Experience

After seeing the commercial, where Epik High's voice over a soothing melody conveyed the warmth of the New Year, I headed straight to a nearby Subway. The scenes in the commercial were structured like a short film, and the warmth of the music and visuals perfectly matched the tagline, "New Year's Gift." I'll write about it in detail, from my first impression of the commercial to the anticipation before eating it, and the feeling I felt the moment I took a bite.

First Impressions from the Commercial — Emotional Anticipation

The commercial focused on "emotional expression" rather than simply introducing the product. Epik High's calm yet warm narration, the red and gold props that filled the screen, and the close-up of the lobster were enough to satisfy my visual hunger. The video alone already made me excited for a "special meal." The commercial's intent was clear: beyond simply promoting high-quality ingredients, it aimed to convey the sentiment of food you'd want to give someone a gift.

Tasting Experience — Taste and Texture, Satisfaction Beyond Expectations

The restaurant, much like the advertisement, presented the product visually as closely as possible. The combination of toppings that brought out the flavor of the whole lobster, the buttery sauce, and the fresh vegetables for a contrasting texture was impressive. The first bite simultaneously brought out the richness of the butter and the aroma of the sea, creating a "premium" quality that set it apart from my usual Subway sandwich. The textural balance between the bread and the lobster topping was particularly excellent, allowing me to finish the sandwich without feeling greasy.

The Difference Between Advertising and Reality — The Intersection of Imagination and Reality

Advertising videos are perfectly staged, so there's bound to be a gap between reality and reality. The busyness of the store, the wait for ordering, and the individual adjustment of the sauce to my taste are all "everyday scenes" rarely seen in commercials. Nevertheless, I felt that the excitement the commercial gave me was fully translated into my actual experience. In other words, the "New Year's gift" promised in the commercial was fully conveyed in the actual experience.

Filming and Directing from a Fan's Perspective — The Meaning of Epik High's Choice

The choice to hire an artist like Epik High goes beyond simple star marketing. Their musical palette and reflective tone naturally align with the message of "the comfort of food." Personally, I imagined the Epik High members and production team engaging in small talk on set to create the right atmosphere. Just as a single light can convey emotion, the music and camera angles would have shaped the food's nuance. If this imagination were revealed in an actual making-of video, I believe fans would resonate even more deeply and enjoy it.

Purchasing Tips and Recommended Combinations

One combination I recommend is adding a lemon-based dressing to the lobster topping instead of a light mayonnaise-based sauce. This enhances the buttery flavor while adding a refreshing tang to cut through the richness. Adding fresh arugula or spinach for a vibrant texture contrast adds a nice touch. For sharing with a larger group, pair a lobster sandwich with a light salad for a balanced meal.

Conclusion — The thrill of advertising, fulfilled through real-life experience

The Subway "Lobster Collection" commercial featuring Epik High brought me a small but definite joy at the start of the new year. The emotions I felt through the video naturally led to the in-store experience, and both the taste and presentation exceeded my expectations.

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