'theVenti Berry Special Winter' Commercial Shoot Report: G-DRAGON's Reaction and Behind-the-Scenes Stories

TheVenti's "Strawberries are here at TheVenti" Commercial Behind the Scenes: G-DRAGON's Filming Location, BGM, and On-Site Episodes Revealed

TheVenti's winter season campaign, "the Venti Berry Special Winter," garnered significant attention immediately after its release thanks to its witty tagline, "Strawberries are here at TheVenti," and G-DRAGON's unparalleled presence. This post focuses on behind-the-scenes details, including the background music (BGM) selection process, filming locations and set composition, NGs and costume details, props and directing techniques, and even small anecdotes from the filming set and post-production. 

Background Music (BGM): Choosing the Tempo and Emotion of the Commercial

The sensuous BGM set the tone for the commercial. The planning team explored acoustic pop and minimal electronic music to capture both the sweetness and coolness of the video. The final track, a refreshing blend of guitar riffs and synth pads, was synced to the beat by a sound editor during the editing stage to provide appropriate breakpoints for G-DRAGON's entrance and cut transitions. In particular, sound effects (such as the sloshing of juice and the rustling of packaging) were delicately added to the strawberry performance scene to enhance the viewer's auditory immersion.

Filming Location and Set Composition: Creating a Warm Urban Cafe Mood

Filming involved a combination of an indoor studio set and urban locations. The studio precisely recreated the cafe interior, optimizing lighting and movement. The location scenes utilized winter scenery and alley shots outside the window to enhance the sense of realism. The set featured strategically placed red and cream-toned props to capture the strawberry theme. The positions of chairs and tables were finalized through multiple rehearsals, taking into account the camera movements. The lighting was based on a warm key tone, with soft highlights to highlight G-DRAGON's facial features and the details of his costume.

Costume and Styling: Color and Texture Combinations Tailored to the Strawberry Concept

The styling focused on subtly reflecting the keyword "strawberry" without being over-the-top. G-DRAGON showcased a sophisticated, street-inspired layering style that aligned with the brand's image, with the main colors harmoniously blended: cream, strawberry (red-pink), and dark navy. The costume team visually expressed winter warmth by mixing knits, corduroy, and wool. Accessories were kept minimal, focusing the attention on the face and the product (strawberry drink). During the pre-shoot fitting, the fabric's reflections and wrinkles were carefully checked under the lighting to ensure perfection in the close-up shots.

NGs and Rehearsals: A Balance of Improvisation and Detail

The director prioritized natural reactions, ensuring ample rehearsals while avoiding excessive repetition. In one take, G-DRAGON's unexpected shift in expression between his eyebrows as he took a sip from his cup resulted in an NG. However, this subtle moment added a sense of humanity and was utilized as B-roll. Another NG occurred when a prop (a lid or straw) was slightly out of place, preventing a cut from connecting, necessitating a reshoot. However, the staff's quick adjustments immediately resolved the issue. Overall, the set was a mix of laughter and concentration, and improvisation often created excellent scenes.

Props and Directing Techniques: Visualizing the Strawberry Emotion

To capture the "freshness" of strawberries on screen, the props team used a combination of real strawberries and enhanced props for filming. To maintain their shape and color even during repeated takes, the strawberries were artificially preserved for filming. For scenes requiring actual juiciness, fresh strawberries were used in limited takes. For camera direction, close-ups were used to capture the moment of juice splashing, and slow motion was appropriately incorporated to enhance the visual impact.

On-Set Episode: G-DRAGON's Professionalism and Team Mood

A particularly memorable moment on set was G-DRAGON's meticulous approach. Despite the long hours of filming, he maintained his focus and kept the atmosphere friendly by greeting the staff during breaks. In one take, his hair was blown excessively by the wind (fan effect), but he improvised a clever pose to save the scene, earning praise from the staff. Towards the end of filming, he effortlessly executed a small, impromptu gesture requested by the director, which was incorporated into the final edit.

Filming Techniques and Camerawork: Editing Strategies for Creating Emotional Rhythm

The camerawork balanced the characters and the product by appropriately mixing medium shots and close-ups. Tracking shots followed G-Dragon's movements to create a natural flow, while shallow depth of field was used in close-ups to blur the background and focus the viewer's attention on the product and his expression. In the editing stage, the rhythmic tempo of the video was achieved by precisely syncing the beat of the background music with the cut transitions.

Post-Production: Color Correction, Sound, and Motion Graphics Completion

In post-production, the color correction team fine-tuned the saturation and contrast to bring out the strawberry's unique red tone, while maintaining a natural skin tone. The sound team tested the balance of background music and sound effects on multiple devices to ensure a consistent listening experience across all platforms. They also inserted motion graphics that emphasized the product name and campaign message, enhancing brand awareness and message delivery.

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