This blog introduces advertisement videos featuring Korean idol singers and actors.
It shows the advertisement activities of famous Korean stars who lead K-culture, and analyzes and summarizes the meaning of each advertisement, the advertisement concept, and the reactions to the advertisement.
Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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A Review of Job Advertisements in the AI Era: Changes I Experienced After Watching Shim Eun-kyung's Sparta Club Tomorrow Learning Camp
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AI-Era Job Advertisement Review: Changes I Experienced After Watching Shim Eun-kyung's Sparta Club Tomorrow Learning Camp
Hello, Wide Receiver. Watching the "AI Era" commercial for the Sparta Club Tomorrow Learning Camp featuring Shim Eun-kyung brought out a resolution I'd long held in my heart. Although it was a short video, the message of "someone believes in me and helps me" and the realistic connection between education and employment resonated deeply with me. This article is a personal account of my first impressions of the ad, from the process of searching for and receiving training, to the changes I experienced in my life and thinking. I hope it will be of some help to readers who are struggling with similar issues.
First Impressions of the Advertisement — A Balance of Reality and Comfort
Shim Eun-kyung's calm voice and the visuals of the students' transformation conveyed a sense of "realistic hope." Rather than simply showcasing glamorous success stories, the ad appropriately blended the rigor of the course with practical training scenes. Personally, I recalled a time when I felt overwhelmed by the massive flow of the "AI era," but at the same time, I gained a small measure of courage, believing that with "systematic support," I could start over.
Actions after the Advertisement — From Information Gathering to Consultation
Immediately after seeing the advertisement, I visited the Sparta Club website and carefully reviewed the Tomorrow Learning Camp curriculum and application requirements. I compared and reviewed the items I was most curious about, such as the training period, the proportion of practical training, employment-related cases, and how to build a portfolio after completion. What was personally helpful was that the training was structured to build project-based practical experience rather than simply imparting knowledge, and that it offered a job support system, including mentoring and mock interviews. I then applied for a free consultation and spoke directly with a representative, learning specifically about realistic career path planning and government support benefits (such as Tomorrow Learning Camp application requirements).
Reasons for Decision to Participate and Initial Concerns
Ultimately, I decided to enroll myself. Three key factors shaped my decision: first, the practical focus of the training content (projects and portfolios); second, the employment-related and mentoring system; and third, the reduced cost burden through government support. Of course, I had my concerns. These included managing my time while working, the learning curve associated with transitioning to a new domain, and the uncertainty surrounding my actual job prospects. I honestly shared these concerns during the consultation, and my mentor's suggestions for a recommended study volume and curriculum tailored to my situation were a great comfort.
Changes I've felt since starting the course — Accumulation of Small Achievements
The biggest change since starting the course is the growing sense of "can do." Completing one section of the practice each day and implementing a small feature has built my confidence, while code reviews and feedback from fellow students broadened my problem-solving skills. Furthermore, the "immediate feedback from a mentor" provided in the advertisement proved invaluable. Through mock interviews and resume and portfolio revisions, I was able to clarify my strengths and weaknesses. Based on this, I was able to organize my application channels, which gave me a clear direction for my job search.
Practical Insights from the Advertisement — Job Search Strategies and Attitude
Some of the keywords highlighted in the advertisement have also influenced my real-world strategies. These are "practical project experience," "domain-specific capabilities," and "mentor network." I focused on not simply learning the technology, but also completing and publishing one or two small projects and organizing them into a portfolio. I also prepared by regularly meeting with my mentor to review job market trends and anticipated questions. This preparation went beyond simply building skills, creating "experiences I could share in interviews."
Conclusion — The Heartwarming Impact of the Advertisement and Recommendations
The message conveyed by Shim Eun-kyung's advertisement was ultimately an expression of trust: "We believe in you." Personally, this message transcended mere promotional slogans and led to actual action, and I'm now in the process of building my own successes.