SHINee Minho x ULOS Commercial Analysis: Behind the Scenes: "Healthy Skin is a Man's Charm"
Brand and Advertising Core Concepts
ULOS Moisturizer emphasizes "healthy men's skin" as its core brand concept, and this commercial focuses on naturally instilling the "confidence that skin gives." Minho's calm and mature image harmonizes with the brand message, delivering the simple yet powerful message of "healthy skin = charm" in a concise and clear manner. The product's functions (hydration, oil-water balance, and a refreshing finish) are explained through emotionally engaging scenes, evoking consumer empathy.
Storytelling and Directing Points
The commercial weaves together natural moments from everyday life to showcase the subtle differences in Minho's skin. Through subtle sequences like getting ready in the morning, standing in front of a mirror before a meeting, and changing facial expressions outdoors, it visualizes the "confidence felt through skin." The camerawork utilizes close-ups to emphasize skin texture and eyes, and the rhythmic cut transitions maintain a sense of completeness despite its short duration.
Background Music: Choosing Mood and Tempo
The background music, chosen based on a calm yet modern pop/acoustic sound, supports the sophisticated atmosphere of the entire commercial. The instrumentation, combining minimal guitar or piano lines with a lively rhythm, naturally heightens the emotional intensity of each scene transition. The volume and mixing of the music were carefully adjusted to preserve the dialogue and facial expressions. Once the original song information is released after the commercial's release, fans are likely to search for the song and enjoy its appeal.
Filming Location and Mise-en-scène
The filming location was a combination of indoor studio and urban locations. The indoor scenes were designed with clean lighting and neutral tones to highlight Minho's skin texture, while the exterior scenes utilized natural light (including golden hour) to emphasize his healthy skin tone. The mise-en-scène minimizes props, focusing on the face, expressions, and the skincare routine itself.
Costume, Styling, and Makeup
The costumes were a modern and simple men's casual look. The outfit, centered around neutral colors like basic knits, white shirts, and blazers, naturally accentuated the skin tone. Makeup focused on a natural, no-makeup look, with a focus on oil control and skin texture, indirectly demonstrating the product's effectiveness. The hair was neatly styled, creating an overall mature and trustworthy image.
NGs, Happenings, and Making-of Stories During Filming
Minho's characteristically relaxed reactions reportedly led to numerous impromptu scenes on set. Even a small change in facial expression in a close-up shot transformed the mood of the scene, satisfying the director and staff. Furthermore, the nature of moisturizing products necessitates pre- and post-shoot skin care. Therefore, the filming schedule was designed with skin-resting time in mind, and the makeup team and trainers regularly checked skin condition. Most NGs were related to subtle facial expressions or timing issues, and the atmosphere on set was remarkably professional yet friendly.
Q&A for Fans
Q: What product line does Minho use in the commercial?
A: The commercial emphasizes a moisturizer-focused solution. The exact product name and ingredients will likely be revealed on the brand's official page or in a press release.
Q: Where can I find information about the original song in the commercial?
A: After the commercial airs, music information will be posted in the credits, brand social media, and YouTube description. Once the song is released, it will be easily accessible on streaming platforms.
Q: Has Minho revealed any skincare tips?
A: Simple routines may be revealed in filming interviews or behind-the-scenes videos, so check the official channels and fan communities regularly.
Marketing Perspective: Implications and Global Response Points
ULOS employed a strategy to simultaneously appeal to both "functionality and psychological benefits" in the men's skincare market. By using an idol with a global fanbase like Minho as a model, the message is expected to spread quickly among young men both domestically and internationally. Short clips, tailored for social media and short-form platforms, are edited with replayability and shareability in mind, increasing the potential for virality.