[Ad Review] Goobne X Choo Sung Hoon & Choo Sarang: "Sauce~ Surprise!" Choo Choo's father-daughter eating spree and analysis of the chicken steak
Hello! Today, we're taking a closer look at the "Choo Choo Chicken Steak" commercial by [Goobne X Choo Sung Hoon & Choo Sarang], featuring the beloved "Choovely" father and daughter who reunited after a long time.
"Who wants some grapes?" The adorable little Sarang has grown up and is now enjoying a chicken steak mukbang with her dad. This commercial is a mouthwatering feast, showcasing the delightful chemistry between the father and daughter!
Let's take a closer look at why Goobne chose this father and daughter as their models and what delicious strategies they've hidden within this 30-second video.
🍗 1. Brand & Message: Sauce~ A surprising burst of flavor!
The star of this commercial is Goobne's ambitious "Goobne Choo Choo Chicken Steak." Through this campaign, the brand aims to completely shatter the stereotype that chicken breast and other convenience foods are "dry and tasteless."
The Aesthetics of Pun: The ad's core tagline, "Sauce~Rachige Surprise," is a clever play on words, expressing both the product's USP (Unique Selling Point)—its delicious sauce—and its ambiguous meaning of "surprisingly delicious."
A Healthy Yet Delicious Meal: While maintaining Goobne's signature oven-baked, oil-free identity, the addition of a special sauce emphasizes the dish's appeal as a perfect side dish or snack for children. The tagline, "A Shot of Flavor," connects with the image of MMA fighter Choo Sung-hoon, creating a powerful impact.
👨👧 2. Model Strategy: The Original Mukbang Fairy and Fighting Dad
Goobne's choice to hire father-daughter Choo Sung-hoon and daughter Choo Sarang as models was a brilliant choice, capturing both "nostalgia" and "trust."
Choo Sarang's "Mukbang" Heritage:
Sarang was once called the "National Mukbang Fairy" for her blissful eating of anything on the variety show "The Return of Superman." Now grown, Sarang still relishes steak with a wide open mouth, instilling in viewers the subconscious belief that "anything Sarang eats is truly delicious."
Choo Sung Hoon's "Healthy" Image:
Athlete Choo Sung Hoon, a symbol of meticulous self-management, is inextricably linked to protein and healthy eating. His choice of chicken steak evokes a sense of trustworthiness and nutritional value.
Choo-Choo Couple:
The product's name, "Choo-Choo Chicken Steak," is derived from the couple's surnames, "Choo," and the link to the model is a sophisticated naming strategy that enhances the unity between the brand and the model.
🎬 3. Concept: Real reactions that will make you exclaim in awe.
The concept of this commercial is "Unpretentious, Real, Exclamation-Winning Mukbang."
While food commercials typically focus on the aesthetics of eating, this one focuses on capturing "truly delicious expressions," like dipping your mouth in sauce or looking at each other with wide eyes.
Swishing: The scene where Sarang fills her mouth with steak and Choo Sung-hoon nods with satisfaction feels natural, like it's real.
Father-Daughter Chemistry: The father adoringly looks at his daughter, and the daughter plays with her father, clearly demonstrating the product's targeting as a meal perfect for families to enjoy together.
🍽 4. Filming Location & Visuals: Appetizing Sizzle
The commercial's backdrop is a warm, bright dining room.
Warm Lighting: The backdrop, reminiscent of a home dining table, and the warm yellow lighting visualize a comfortable and happy mealtime.
Sizzle Cut: The visuals of the food are paramount. Close-ups of the steak's juices oozing out, the glossy sauce sizzling, and the chewy texture mercilessly assault viewers' mouths. The "steaming" effect, in particular, maximizes the appeal of freshly baked oven-baked dishes.
👗 5. Clothing & Styling: Hipness Hidden in Comfort
Choo Sung-hoon and Choo Sarang's styling emphasized a "natural yet healthy" feel.
Choo Sung-hoon: He wears simple T-shirts and shirts that highlight his toned muscles, creating the image of a healthy father. The understated style conveys the feeling of a comfortable, home-dining experience.
Choo Sarang: He wears vibrant, brightly colored outfits to capture the liveliness of a teenage girl. While he's grown up with long hair, moving away from his "bowl cut" of the past, he still maintains a playful expression and a casual look that complements his relaxed demeanor.
🎵 6. Music & Sound: The catchy "Choo Choo!"
The background music and sound effects played a significant role in setting the mood of the commercial.
Jingle: The "Choo Choo" sound effect, reminiscent of a train, serves as an auditory branding device that simultaneously evokes the product name "Choo Choo Steak" and the model's last name, "Choo."
Upbeat Rhythm: The fast-paced, upbeat background music enhances the pace of the mukbang and excites the viewers.
ASMR: The vivid sounds of chewing steak and exclamations ("Mmm~!", "Wow!") add to the auditory experience.
📝 Conclusion: Be like the "Choo Choo" father and daughter for dinner tonight!
The [Goobne X Choo Sung Hoon & Choo Sarang] commercial isn't simply about selling a product; it's about promoting "fun family mealtimes."
30 seconds of joy at the sight of the grown-up Sarang, and hunger at the sight of them enjoying their meal so deliciously. How about enriching your dinner table tonight with "Choo Choo Chicken Steak," packed with flavor, nutrition, and even memories?
This concludes our analysis of Goobne's advertising and marketing with the returning Choo Sarang. We'll be back with another exciting brand story in the next post!
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