KstarAD

Spotify, a global music streaming platform, has released a Korean TV commercial for its "My Spotify" c ampaign that emphasizes personalized music experiences.  The advertisement emphasizes providing a differentiated music experience to each user by utilizing Spotify's personalization function, and has a slogan of "My own Spotify that knows me better than me." Spotify emphasizes that it provides personalized recommendations by analyzing users' music tastes and listening patterns, which allows it to expand its own music world.  The campaign is expanding the contact point between brands and users through digital videos, large-scale outdoor advertisements at Gangnam Station, and bus advertisements in Seoul, as well as TV advertisements. In particular, famous choreographer Monica , model Park Jennie, and webtoon artist Gian84 participated in the digital video to introduce various music experiences using Spotify's personalization functions. Monica introduced ...