KstarAD

1. Advertisement concept and message The ‘Tight and Tight!’ MV featuring Kiwi Brothers and AKMU’s Lee Su-hyun is a music video-style advertisement that emphasizes the freshness and healthiness of Zespri kiwi. This advertisement symbolically expresses the energy and nutrition that kiwi is full of, and conveys a lively and healthy lifestyle to consumers. The main message is “Tight and Tight!”, which means to fill your day with nutrients full of kiwi. The vitamin C, dietary fiber, and antioxidant components of Zespri kiwi are emphasized, and the purpose is to encourage simple yet healthy eating habits especially for busy modern people. The participation of AKMU’s Lee Su-hyun makes it approachable for the younger generation, and the creative marketing strategy that combines music and video stands out. 2. Music video style and direction The ‘Tight and Tight!’ MV captures the attention of viewers with its bright and cheerful visuals and catchy melody. With a directing style that combines ani...

Hello, this is Korea advertising. 1. Background of the collaboration: A meeting of worldviews that transcend reality and virtuality PUBG: BATTLEGROUNDS is a battle royale game that is popular worldwide for its realistic battlefield experience and high-quality graphics. Meanwhile, SM Entertainment's girl group aespa has been active based on its unique worldview where each member's avatar exists. With these two brands meeting, we can expect strong synergy under the common theme of 'fusion of virtuality and reality'. This collaboration was used as a device to announce the 'prelude' of a new story where aespa's worldview, 'KWANGYA', and PUBG's battlefield meet. 2. Atmosphere of the video: Cinematic development where tension and thrill coexist The commercial video goes beyond a simple promotion and is composed like a short film. The dark city, mysterious atmosphere, and threatening atmosphere are reminiscent of a thriller movie narrative. aespa member...

1. Opening - “The products we use are all made by Kolmar!” The commercial begins with Im Si-wan talking to his friends. Im Si-wan confidently tells them that all of the cosmetics, health functional foods, and medicines that his friends use are “made by Kolmar.” This introduction is a planning point that naturally introduces Kolmar’s B2B corporate image in a language familiar to consumers. Im Si-wan character: He plays a role in explaining Kolmar with a friendly and smart image, and contributes to increasing the credibility of the commercial. Conversational structure: The friends’ reactions of “Really?” and “That’s Kolmar too?” represent the viewers’ reactions, and naturally focus on delivering brand information. 2. Cosmetics - “This lip balm, the sunscreen I use is also made by Kolmar?” Im Si-wan uses the lip balm and sunscreen that his friends use to explain how deeply products made by Kolmar are embedded in our daily lives. Point: As an ODM (Original Development Manufacturing) compan...

1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to suit the linguistic sense of the you...

1. Campaign Overview: "There is no right answer, there is Jim Beam" This advertising campaign is part of emotional marketing that American whiskey brand **Jim Beam** has launched targeting the Korean market. The advertising slogan **"There is no right answer, there is Jim Beam"** reflects the uncertain life of modern people, the era of diversity and individuality, and emphasizes the moment of believing in yourself and enjoying yourself instead of traditional values ​​or right answers. This goes beyond simple liquor advertising and has become an emotional message that touches the emotions and desire for self-expression of the MZ generation. The simultaneous use of stars with different images, Park Jung-min and Jang Won-young, is also part of this strategy. 2. Cast Combination: Park Jung-min X Jang Won-young Park Jung-min Actor Park Jung-min is known for his serious and unique acting style, and has an image that is both weighty and witty. In the commercial, he represe...