KstarAD

[BeWants] Breaking the Heavy Rules of Eye Care with Light: The Story of the Million-Selling Serum Stick Advertisement Featuring NCT's Taeyong "Is eye cream heavy? Is it sticky? Is it annoying to apply?" An advertisement has emerged that shatters our common stereotypes about eye care. This is the new campaign launched by HK inno.N's beauty brand **'BeWants'** in collaboration with global K-pop artist NCT's Taeyong. "Breaking the Heavy Rules of Eye Care with Light." Taeyong's appearance, accompanied by this powerful tagline, completely overturned the conventions of conventional beauty advertising. Today, we'll delve into the brand strategy of this viral advertisement, from the reasons for selecting the model to the behind-the-scenes footage and styling that fans are curious about. 1. Brand & Message: Why "Breaking the Rules"? BeWants' "Phyto Collagen Eye Serum Stick" is a hit. The core of this advertising campaig...

[Choo Sung Hoon x The Greatest] A Word from Choo Sung Hoon to You: A Legend Meets a Legend A game commercial has recently been trending on YouTube and online. It's the collaboration between "The Greatest," Korea's leading economic strategy RPG with over 20 years of history, and the eternal fighter and fashionista, "Choo Sung Hoon." More than simply featuring a celebrity, the ad exquisitely blends the model's character with the game's identity, creating a captivating, yet surprisingly compelling, experience. Today, in "[The Greatest] A Word from Choo Sung Hoon to You," we'll delve into the brand strategy, concept, styling, and behind-the-scenes story behind the shoot. 1. Brand and Model Synergy: Why Did "The Greatest" Choose "Choo Sung Hoon"? "The Greatest" is one of Korea's longest-running MMORPGs, beloved since its release in 2002. While it boasts a loyal user base, reflecting its long history, it also...

[Burger King] The New Crisper: Coming Soon: A Sensational Advertisement Story with Actress Noh Yoon-seo Have you seen Burger King's new teaser commercial, recently released on TV and YouTube? The striking visuals, accompanied by the phrase "Coming Soon," are none other than the star of the show: rising star Noh Yoon-seo. Burger King's ambitiously revamped chicken side dish, the "Crisper," are generating buzz with their sensational visuals that break the mold of traditional fast food advertising. Today, we'll delve into the brand message, concept, styling, and behind-the-scenes story behind the "New Crisper" commercial, featuring actress Noh Yoon-seo, the new face of Burger King. 1. Brand & Message: Why "Crisper"? Burger King's Strategy Burger King boasts a strong beef burger lineup with the "Whopper," but in recent years, it has been focusing on strengthening its chicken category with products like the "Chicken ...

Hello! Today, we're taking a close look at the 30-second version of [No More Pizza X aespa]'s "Pizza Chase," a hotly anticipated commercial that's been trending on YouTube and TV lately. Unlike traditional food commercials that simply show people eating pizza, this one combines the global idol group aespa's identity with the brand's hip sensibility, creating a visual experience reminiscent of a short blockbuster film. Let's delve into the story and details hidden within this 30-second clip, from the brand message to the costumes and hidden filming locations. 🎬 1. Concept: The Race to Pizza, "The Taste Chaser" The core theme of this commercial is "the unstoppable pursuit of taste." From the intro, the aespa members move dynamically, seemingly searching for or conquering something, accompanied by a tense beat. This perfectly aligns with the brand name, **"No More Pizza."** The ambiguous meaning of "There's no more ...

JUNG KWAN JANG x Park Bo-gum (2026 Lunar New Year Campaign) — "This Lunar New Year, Say It with JUNG KWAN JANG" Behind the Scenes Brand and Core Message JUNG KWAN JANG is a health food brand that combines traditional Korean medicine and modern science. During major holidays like Seollal, it focuses on family and health-themed campaigns. The core tagline of this 15-second teaser, "This Lunar New Year, Say It with JUNG KWAN JANG," is a natural way to recommend Cheong Kwan Jang, expressing family well-being and feelings during the special time of Seollal. Beyond simple product promotion, the goal was to solidify Cheong Kwan Jang's positioning as a "gift that conveys the heart." Concept and Production Idea The commercial focuses on capturing brief yet emotional moments. Park Bo-gum's calm expression and natural gestures emphasize "sincere feelings conveyed without words." The camera zooms in close to the subject's face, capturing their de...