[Burger King] The New Crisper: Coming Soon: A Sensational Advertisement Story with Actress Noh Yoon-seo
Have you seen Burger King's new teaser commercial, recently released on TV and YouTube? The striking visuals, accompanied by the phrase "Coming Soon," are none other than the star of the show: rising star Noh Yoon-seo. Burger King's ambitiously revamped chicken side dish, the "Crisper," are generating buzz with their sensational visuals that break the mold of traditional fast food advertising.
Today, we'll delve into the brand message, concept, styling, and behind-the-scenes story behind the "New Crisper" commercial, featuring actress Noh Yoon-seo, the new face of Burger King.
1. Brand & Message: Why "Crisper"? Burger King's Strategy
Burger King boasts a strong beef burger lineup with the "Whopper," but in recent years, it has been focusing on strengthening its chicken category with products like the "Chicken King." The central theme of this advertisement, **"Crisper,"** is a boneless chicken menu item that maximizes **"crispyness," as its name suggests.
The core message of this campaign is simple: "The essence of chicken is texture."
While existing nuggets and tenders were simply "side dishes," the new Crisper emphasizes that it boasts quality and texture comparable to a main dish. To convey this, Burger King chose a strategy of intuitively conveying **"a whole new level of crispiness"** through actress Noh Yoon-seo's facial expressions, audio, and sensuous editing, rather than using lengthy explanations.
2. Reason for Selecting Actress Noh Yoon-seo: Synergy Between Actress Noh Yoon-seo and Burger King
Actor Noh Yoon-seo has established herself as a rising star and a wannabe icon among the MZ generation through dramas such as "Our Blues," "Ilta Scandal," and Netflix's "20th Century Girl" and "The Delivery Man." Her image is **'freshness,' 'urban sophistication,' yet 'unadorned honesty.'**
The reasons Burger King chose Noh Yoon-seo as its model are clear.
First, it sought to build a trendy and hip brand image beyond the typical "mukbang" image of existing fast food advertisements.
Second, Noh Yoon-seo's signature mysterious yet clear mask embodies the fresh quality of Crisper's "new" chicken. The moment she, with her charming lips, takes a bite of Crisper, the product's appeal skyrockets.
3. Advertising Concept & Visual Beauty: Fashion Film-like Sophistication
When first seeing this commercial, many viewers likely pictured beauty films or photoshoots from fashion brands.
Tone & Manner: The overall saturation was adjusted to create a calm yet luxurious mood. Instead of the primary reds and yellows of burger joints, the lighting focused on the characters and the product. Camera work: A dynamic mix of zoom-ins and slow motion techniques was used. Macro shots, such as the crisper's texture tearing and the detail of the batter, were enough to whet the appetite.
The concept of this ad can be defined as "The Sound of Taste." It maximizes auditory stimulation in addition to visual pleasure, creating a synesthetic experience.
4. Music (BGM) and Sound Design: The Aesthetics of ASMR
The highlight of this ad is the sound.
The background music (BGM) uses a track with a sophisticated beat and a prominent bass to heighten tension and anticipation. When the music stops or the volume decreases, the "crunch" sound of biting into the crisper is emphasized.
This can be seen as part of the recent advertising trend of "sonic branding." The cheerful popping sound made by actress Noh Yoon-seo when she eats the product makes viewers think, "That definitely sounds delicious," rather than, "What does that taste like?" This audio production is precisely targeted at the younger generation familiar with ASMR content.
5. Styling (Clothes/Makeup) & Filming Location Atmosphere
Noh Yoon-seo's styling in the commercial embodies the modern flavor of "Crisper."
Wardrobe: Instead of overly flashy dresses or casual tracksuits, she opted for a simple yet edgy look. By pairing black or monotone outfits with clean hair, the model's aura harmoniously envelops the product without standing out from the crowd. This reinforces Burger King's "premium" image.
Makeup: The makeup was designed to highlight the skin tone and add a vibrant lip color to create a more appealing eating experience. The makeup highlights Noh Yoon-seo's natural features rather than overly colorful colors. Location: While the specific filming location has not been revealed, the background texture and lighting suggest a modern studio set. The contrast between light and shadow creates a sense of depth, creating a gallery-like atmosphere.
6. Behind the Scenes & Expectations
Actress Noh Yoon-seo reportedly received praise from the staff for her characteristically bright energy on set. Even in the food commercial, where she had to repeatedly eat the product, she displayed a genuine enjoyment in every shot, earning her the praise, "As expected of a rising star."
This "Coming Soon" teaser is just the beginning. Expect to see even more vibrant chemistry between Noh Yoon-seo and Burger King's Crisper in the upcoming full-length commercial.
"A whole new level of crispiness."
Burger King proudly presents the "New Crisper," and actress Noh Yoon-seo has masterfully captured this new transformation. It's worth looking forward to seeing what changes this collaboration will bring to the chicken market in the second half of this year, and how it will delight our taste buds.
This article is based on personal analysis and reviews.
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