KstarAD

Hello! Today, we're taking a closer look at the "Choo Choo Chicken Steak" commercial by [Goobne X Choo Sung Hoon & Choo Sarang], featuring the beloved "Choovely" father and daughter who reunited after a long time. "Who wants some grapes?" The adorable little Sarang has grown up and is now enjoying a chicken steak mukbang with her dad. This commercial is a mouthwatering feast, showcasing the delightful chemistry between the father and daughter! Let's take a closer look at why Goobne chose this father and daughter as their models and what delicious strategies they've hidden within this 30-second video. 🍗 1. Brand & Message: Sauce~ A surprising burst of flavor! The star of this commercial is Goobne's ambitious "Goobne Choo Choo Chicken Steak." Through this campaign, the brand aims to completely shatter the stereotype that chicken breast and other convenience foods are "dry and tasteless." The Aesthetics of Pun: T...

Hello! Today, we're taking a deep dive into the full version of the "Star Run" campaign advertisement from [Daekyo Summit X TWS], a refreshing breath of fresh air in the education industry. The youngest member of HYBE, who created a sensation upon their debut with "First Meetings Don't Go as Planned," and Pledis Entertainment's ambitious TWS, have garnered significant attention as their first educational brand advertisement. This isn't your typical boring study ad; it's more like watching a youth film or music video! Let's take a closer look at what message Daekyo Summit wanted to convey to teenagers, and how the visuals and styling of the TWS members really shine. 🏫 1. Brand Message & Copy: A New Definition of Studying, "Coolness" The core copy that runs through this advertisement is, without a doubt, "Isn't it cool to study when you're determined?" While traditional study materials and academy advertisemen...

Hello! Today, I'd like to introduce you to a very interesting and entertaining advertising campaign that has broken new ground in automotive advertising. This is the "For Every Life, EV Multiverse" campaign from [Kia The Kia EV X Ryu Seung-ryong]. Ryu Seung-ryong, a renowned actor who has recently showcased his diverse acting skills in dramas like "Moving" and the film "Extreme Job," stars as the model. This ad doesn't simply boast about the car's performance; through its unique "Multiverse" worldview, it perfectly illustrates how Kia's electric vehicle lineup can integrate into our lives. Why did Kia choose to have actor Ryu Seung-ryong portray so many different selves? And what marketing strategy lies behind the "For Every Life" slogan? Let's delve into this. 🌌 1. Concept: Ten Million Actors Playing Multiple Roles: "EV Multiverse" The core concept of this advertisement is the multiverse worldview: ...

Hello! Today, we'll be taking a deep dive into the global "Hotter Than My EX" campaign from the Samyang Foods Buldak Bokkeum Myeon x BOYNEXTDOOR brand, the original K-Spicy brand that captivated taste buds around the world. "Hotter than my ex?" This provocative and witty tagline compares the intense spiciness of Buldak Bokkeum Myeon to the "heat of a past love." Featuring KOZ Entertainment, a subsidiary of HYBE, as its models, the campaign has garnered a passionate response from global fans since its release. Why did Samyang Foods choose them, and what meticulous planning lies behind this unconventional concept? Let's take a closer look at this ad, which exemplifies the perfect blend of K-food and K-pop marketing. 🔥 1. Concept & Message: Forgetting a Breakup with Spicy Flavor? The campaign's title, "Buldak's Heat, Hotter Than My EX," is ambiguous and accurately resonates with Generation Z. The Aesthetics of Metaphor: ...

Hello! Today, we'll be taking a deep dive into the marketing campaign featuring Chef Kim Si-hyun, aka "Baby Beast," who recently rose to stardom on the Netflix variety show "Black and White Chef: Culinary Class War," and BBQ's new product, "Bboom Chiking." Her stunning visuals on TV captivated viewers with her fierce cooking skills and competitive spirit. Now, she's become the new face of BBQ and offers "Seasoning Therapy." Why did BBQ choose Kim Si-hyun over countless other chefs, and what strategy lies behind the unique "therapy center" concept? Let's begin our delicious analysis. 🐯 1. Model Strategy: The Parallel Theory of "Baby Beast" and "Bboom Chiking" The selection of the model for this commercial is truly a "perfect pairing" of character and product. Dual Duality: Chef Kim Si-hyun's nickname, "Baby Beast," signifies the coexistence of her cute appearance (baby) an...