PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

aespa WINTER Ad Model, Torretta Ad

Hello, this is Korea advertising.

WINTER, a member of aespa, is attracting attention from various advertising industries for her refreshing image, clear voice, and sophisticated visuals. Especially since 2024, she has been an advertising model for the ion drink brand **Toreta!**, delivering a fresh and healthy image to consumers.

Based on the slogan "Moisture Supplement Drink Instead of Water," Toretta is a drink that features a clean and light taste using fruit and herb extracts. This product is popular with consumers looking for healthy drinks not only after rehydrating after exercise, but also in everyday life, and the image of WINTER has been added to maximize the refreshing atmosphere of the brand.

WINTER's commercial video is made with "clear" and "refreshing" as the keywords, and it impressively features scenes of WINTER drinking Toretta in a transparent and bright background. WINTER moves naturally in the video and enjoys the Toretta as if it were a scene in her daily life. Her clean visuals and bright smile remind consumers of a "healthy and refreshing day" and perfectly blend into the image of her drink.

In particular, at the time of filming the commercial, WINTER was known to have been praised by the staff for her concise and natural acting skills and unique charisma. She said she usually enjoys drinking water or ion drinks, and was praised for her excellent harmony with the Toretta brand. The commercial videos released through SNS and YouTube received explosive responses among fans and consumers, and keywords such as "WINTER Toretta," "WINTER Advertising," and "Toretta Beverage" were also listed on the real-time search keyword.




Toretta also conducted a variety of offline marketing along with advertising videos. Convenience stores and marts introduced a limited edition Toretta package featuring WINTER, and a photo card event with WINTER's autograph was also held, drawing great attention from fans. This soon led to an increase in sales, and the brand also evaluated that the selection of the advertising model was very successful.

After the advertisement, Toretta's brand recognition and favorability rose, especially among the MZ generation, with the expression "Toretta drinking like WINTER" becoming more youthful and trendy.

In conclusion, aespa WINTER maximized the brand's attractiveness with a healthy and refreshing image through Toretta advertising, and contributed greatly to forming a positive connection with consumers. Her advertising model activities can be seen as a lifestyle proposal beyond just product promotion.