It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

aespa WINTER Ad Model, Torretta Ad

Hello, this is Korea advertising.

WINTER, a member of aespa, is attracting attention from various advertising industries for her refreshing image, clear voice, and sophisticated visuals. Especially since 2024, she has been an advertising model for the ion drink brand **Toreta!**, delivering a fresh and healthy image to consumers.

Based on the slogan "Moisture Supplement Drink Instead of Water," Toretta is a drink that features a clean and light taste using fruit and herb extracts. This product is popular with consumers looking for healthy drinks not only after rehydrating after exercise, but also in everyday life, and the image of WINTER has been added to maximize the refreshing atmosphere of the brand.

WINTER's commercial video is made with "clear" and "refreshing" as the keywords, and it impressively features scenes of WINTER drinking Toretta in a transparent and bright background. WINTER moves naturally in the video and enjoys the Toretta as if it were a scene in her daily life. Her clean visuals and bright smile remind consumers of a "healthy and refreshing day" and perfectly blend into the image of her drink.

In particular, at the time of filming the commercial, WINTER was known to have been praised by the staff for her concise and natural acting skills and unique charisma. She said she usually enjoys drinking water or ion drinks, and was praised for her excellent harmony with the Toretta brand. The commercial videos released through SNS and YouTube received explosive responses among fans and consumers, and keywords such as "WINTER Toretta," "WINTER Advertising," and "Toretta Beverage" were also listed on the real-time search keyword.




Toretta also conducted a variety of offline marketing along with advertising videos. Convenience stores and marts introduced a limited edition Toretta package featuring WINTER, and a photo card event with WINTER's autograph was also held, drawing great attention from fans. This soon led to an increase in sales, and the brand also evaluated that the selection of the advertising model was very successful.

After the advertisement, Toretta's brand recognition and favorability rose, especially among the MZ generation, with the expression "Toretta drinking like WINTER" becoming more youthful and trendy.

In conclusion, aespa WINTER maximized the brand's attractiveness with a healthy and refreshing image through Toretta advertising, and contributed greatly to forming a positive connection with consumers. Her advertising model activities can be seen as a lifestyle proposal beyond just product promotion.