It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Real Grapefruit Highball KABREW, K-idol group NMIXX SULLYOON commercia

Hello, this is Korea advertising.

[Real Jamong Highball X SULLYOON] You have to drink kernels together. The advertisement is a collaboration campaign between the Real Jamong Highball brand and SULLYOON, a member of the popular idol group NMIXX, and it is a sensuous and empathetic marketing content targeting young consumers.

The advertisement emphasizes the real kernels of "Real Grapefruit," which are differentiated from existing highball products, and is centered around a message to deliver a living experience to consumers, ranging from simple taste to texture and freshness. The phrase, "You have to drink the kernels together to be real," goes beyond simple copies and reflects the consumption trend of the younger generation, which values the feeling of real fruit, that is, the natural taste and texture of unprocessed fruits.


In addition, the refreshing and healthy image of SULLYOON matches the characteristics of the product well, and visually conveys the 'fresh' and 'real' pursued by the brand. SULLYOON is a very popular figure among Generation Z, and her positive and lively image harmonizes with the freshness of grapefruit in advertisements and creates a strong synergy effect.

The commercial video stimulates the five senses through bright and cheerful music, the scene where the grapefruit grains pop and the visual production of the high ball coolly follow. This gives an awareness that the product itself can be a 'joyful experience'** beyond just drinking a drink.

The advertisement emphasizes the core values that the brand wants to convey, "real, real, natural," while accurately targeting the sensibilities and tastes of the MZ generation through sensuous and trendy production. In particular, it reaches consumers with short and impactful video clips on platforms such as SNS and YouTube, naturally inducing interest and purchase of products.

In conclusion, the message "You have to drink the kernel together to be real" is more than just a beverage advertisement, and it is a good example of brand marketing that has successfully led to the core differentiation of the product, brand philosophy, and emotional connection with Gen Z consumers.