PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Binggrae Banana Flavored Milk No Sugar X Lee Young Ji Advertising

Hello, this is Korea advertising.

Binggrae Banana Flavored Milk Unsweetened X Lee Young-ji is an advertisement campaign that was released in early 2025, attracting a lot of people's attention. The advertisement focuses on promoting Binggrae's banana-flavored milk-free product, and at the center of it features popular singer and YouTuber Lee Young-ji. Lee Young-ji has recently formed a wide fan base through her music activities and YouTube channels, playing an effective role as an advertisement model.

The advertisement has a feature that emphasizes the "no added sugar" version of the product, which is different from the existing banana-flavored milk. The unsweetened banana-flavored milk does not contain more sugar than conventional products, so it sends a message that appeals to consumers as a healthier drink. As a result, the content of the advertisement goes beyond simply explaining the characteristics of the product, and when combined with Lee Young-ji's friendly and energetic image, it leaves a strong impression on consumers.



Key messages and concepts of advertising

The core message of the ad is "no added sugar, cleaner banana flavor." The advantage of unsweetened products is that they can enjoy them more healthily by minimizing sugar, and to highlight this message, Lee appears in the ad as she spends her lively daily life drinking no added banana-flavored milk. Through Lee Young-ji's daily activities and humorous tones, we wanted to convey the feeling that enjoying unsweetened banana-flavored milk can be easy and fun to consumers.

The concept of the advertisement is to convey the dual message of "no added sugar but sweet." It is a sugar-free product, but it has the same banana flavor, so you can enjoy delicious drinks without losing your health. Lee naturally expresses the message "no added sugar, but still delicious" in the advertisement, instilling a sense of trust in the product.

The role and character of Lee Young Ji

Lee's character plays an important role in the advertisement. Lee has a friendly and honest image to the public, so she gives consumers more trust. Her bright and positive energy blends naturally with her products, helping her consumers feel more familiar. Also, her everyday appearance and simple charm act as a powerful factor to convey the feeling that "I am using this product myself" to consumers.

Lee Young-ji's behavior in the advertisement creates a very natural and comfortable atmosphere. Enjoying a variety of everyday activities while drinking products makes consumers think, "I can enjoy it like that." In particular, her style of highlighting a product's advantages without being overly commercial makes advertisements reach consumers without being too burdensome.

Advertising effects and reactions

The commercial received a lot of attention after its release, especially among Lee's fans. Her commercials always have a big impact, and the consumers' responses to them have been positive. In particular, a new product line called unsweetened banana-flavored milk has become very popular not only among existing banana-flavored milk fans, but also among consumers who prefer healthy beverages. With Lee's appearance, the presence of unsweetened banana-flavored milk was naturally introduced to the wider public, and her image was praised for matching the product.

Also, advertisements spread rapidly on online platforms such as SNS and YouTube, and many people became interested in banana-flavored milk-free sugar after watching Lee Young-ji's advertisements. Lee Young-ji's unique humor and friendliness made the advertisement more memorable and stimulated consumers' desire to purchase the product.

conclusion

Binggrae Banana Flavored Milk Unsweetened X Lee Young-ji is a campaign that made a strong impression on consumers by combining it with Lee's image while keeping the characteristics of the product well alive. The advertisement approached consumers more friendly and naturally through Lee's charm, effectively delivering a health-oriented message of unsweetened sugar. These marketing strategies have played an important role in raising awareness of banana-flavored milk unsweetened, providing new experiences for consumers.