PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

NEW McSpicy Shanghai Toowoomba, do you want to taste it

Hello, this is Korea advertising.

McDonald's new menu, "NEW McSpyish Shanghai Toowoomba," used a strategy to capture consumers' attention through intense visuals and sensuous production. Emphasizing the spicy taste of the existing McSpyish Shanghai burger and the soft flavor of Toowoomba sauce, it delivered a message that it provides a new gastronomic experience through a unique combination of flavors.



Analyzing the Key Elements of Advertising 

1. A visual element

- To emphasize the flavor of the burger, close-up shots were used to vividly capture details such as crisp chicken patties, creamy Toowoomba sauce, and fresh vegetables.

- Using warm colors and lighting, it created a visual beauty that stimulates appetite.

- Emphasizing the scene where the moist sauce flows down, it maximizes the experience of "a bite full of flavor."

2. Copy and narration

- The short and intuitive message, "Do you want a taste?" was used to pique consumers' curiosity.

- The core characteristics of the new menu were concisely conveyed through the explanation, "A gentle combination of McSpicy Shanghai's hot taste and Toowoomba sauce!"

3. Acoustic and background music

- It emphasized the combination of the spicy and intense taste of the product by using cheerful and intense beat music.

- The sound of chewing and the sound of the sauce flowing down was vividly inserted to add an ASMR element.

4. Storytelling and Directing Techniques of Advertising

- As soon as he took a bite of the burger, he emphasized the sensual experience through a production that seemed to burst the spicy and creamy taste in his mouth.

- Through the narration of "A new combination of flavors that no one has ever experienced!" he highlighted the difference between the new products.

- Targeting young consumers, it utilized sensuous production and quick cut editing to create a trendy feeling.

5. Advertising Targets and Marketing Strategies

- The main target is young people in their teens and 30s who prefer spicy taste.

- It utilizes Toowoomba sauce to absorb even consumers who enjoy pasta or exotic sauce.

- Develop a hashtag campaign called "Do you want to taste it?" by actively utilizing SNS and digital advertisements.

conclusion

The advertisement effectively conveyed the charm of the new menu through intense visuals, sensuous production, and intuitive messages. It raised consumer expectations by emphasizing the combination of Toowoomba sauce with the existing popular McSpyish Shanghai Burger, and created a trendy atmosphere by utilizing quick editing and intense colors. Through a copy of "Do you want to taste it?" it stimulates consumers' curiosity and naturally adopts a marketing strategy that induces interest in new menus and a desire to purchase them.