Learn about Binggrae Yomamtte Hearts2Hearts advertising

Hello, this is Korea advertising. Advertisement Summary: "We are all living in our own refreshing times" Binggrae's yogurt brand 'Yomamtte' is a product that conveys both freshness and youthful emotions. This advertisement, 'Hearts2Hearts', released in 2024, is composed around 'the moment when hearts touch' as ​​its name suggests, stimulating the emotions of the MZ generation and the excitement of the season at the same time. The advertisement captures small but special moments that can be felt in the daily lives of young people with delicate visual beauty, and strengthens the brand identity through a natural connection with the Yeomamtae product. Advertisement Composition: 3-stage composition of youth, emotion, and connection 1. Capturing the moment of youth The beginning of the advertisement begins under warm sunlight. Young people are spending their time in settings that we might pass by in our daily lives, such as campuses, alleyways, and parks...

Baskin Robbins X Byun Wooseok commercial

Hello, this is Korea advertising.

Baskin Robbins X Byun Wooseok commercial

"Do you like Spring Bear?" Analysis

Ads With Baskin Robbins And Actor Byun Woo-suk **'Do you like Spring Bear?'** is an emotional brand campaign that debuted for the spring season. Beyond product promotion, the ad impressed the public as it acted like a short movie.




1. Meaning and concept of the commercial title: 'Do you like Spring Bear?'

The title of the ad is reminiscent of the famous line "Would you like to eat ramen?" from the 2001 movie "One Fine Spring Day"? The bear is Byun's character and symbolizes the excitement and innocence of spring. The centerpiece of the ad is to express "a memory of a spring day with a bear, a lovely and warm being," and it brings emotional empathy to the target audience in their 20s and 30s.

2. Byeon Woo-seok Character Analysis: The Charm of a 'Bearlike Man'

Byun appears in the commercial as a 'bear-like man' with a soft and friendly personality. In reality, Byun, who has a tall and gentle image, naturally digests the 'lovely and gentle character.' He is described as a cute bear who loves ice cream while living a normal life, and he naturally connects with his products (ice cream). By matching characters and brand images, he provides consumers with a strong sense of immersion.

3. The power of visual beauty and directing: the harmony of seasons, colors, and music

This advertisement is not just a product description, but a cinematic advertisement composed like a movie. It is rich in visual elements such as spring's unique fresh pastel tone, cherry blossom background, and warm sunshine. Also, the background music inserted in the video doubles the warm and emotional atmosphere, making the advertisement feel like an emotional drama. As such, the production of advertisements is excellent, providing emotional experiences to consumers.

4. Brand and Product Exposure: Natural and Emotional

Baskin Robbins does not over-expose its products in this commercial. Instead, the scene where Byun Woo-suk and the female protagonist share ice cream together naturally induces favoritism toward the product. In particular, it creates an emotional connection to the product in that it is Baskin Robbins' ice cream that 'a bear-like man' likes. It effectively conveys the message that brands are together in happy moments in their daily lives.

5. Target Marketing Strategy: Emotional Empathy and Storytelling

The advertisement sets female consumers in their 20s and 30s as their main targets and stimulates their emotions and love fantasies. In particular, it draws on the trendy concept of "Boyfriend Like a Bear" to portray realistic and ideal romance. It also maximizes viral effect by choosing a short video format optimized for SNS sharing, and encourages consumers to parody scenes in advertisements or be influenced by fashion and ice cream choices.

6. Reaction and ripple effects of advertising

The commercial received a lot of attention on social media and YouTube right after its release. Called the "Byeon Woo-seok Bear Advertisement," it created fan art, memes, and even cover videos, resulting in a natural secondary spread, and sales of certain flavors (limited to spring) in the commercial also soared. This went beyond just brand recognition and played a big role in securing an emotional fandom.

Conclusion: The success stories of "emotional marketing"

Baskin Robbins' "Do you like Spring Bear?" ad is a successful brand marketing example that combines emotion, story, and character beyond just product advertising. The image of Byun Woo-seok, the seasonality of spring, and the brand identity of Baskin Robbins are brilliantly combined, capturing consumers' hearts.