It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Jun Jihyun's Andar 30-second commercial in 2025

Hello, this is Korea advertising.

Jun Ji-hyun's Andar 30-second advertisement, which has been aired since May 11, 2025, is a campaign that captures the new brand vision of the athleisure brand Andar, and we want to spread the "culture of exercising for granted in daily life" through Jun Ji-hyun's healthy and natural daily exercise.

1. Advertising Campaign Overview

On the 9th anniversary of the brand's birth, Andar selected Jun Ji-hyun as a model and introduced the 'Andar of Jun Ji-hyun' advertising campaign. Starting with TV commercials, the campaign will be held on various channels, including official SNS channels, outdoor advertisements, and digital platforms.



2. the core message of an advertisement

The advertisement is based on Andar's new brand vision of "spreading the culture of exercising for granted in everyday life." I would like to emphasize that exercise is not a special thing but a part of daily life by capturing Jeon Ji-hyun, who is well-known as an exercise maniac, naturally enjoying exercise in his daily life like a movie.

3. Jun Ji-hyun's styling and product introduction

In the advertisement, Jeon Ji-hyun wears a stylish crop-length zip-up, T-shirts, Airst-wide pants, and logo hoodies, including Andar's flagship product, Air Cooling Genie Leggings, to present an athletic look that can be comfortably and stylishly styled not only in exercise but also in everyday life.

4. How does the brand representative feel

Gong Sung-ah, CEO of Andar, said, "I felt the dignity of a great actor while working on a TV commercial with Jun Ji-hyun, who has affection for our brand to the extent that he works out in Andar every day," adding, "I hope many people sympathize with Jun Ji-hyun's Andar campaign and always take care of their health and happiness like Jun Ji-hyun."

5. Advertising Impact and Brand Performance

The advertising campaign, modeled after Jun Ji-hyun, has also positively affected Andar's sales growth, as well as strengthening its brand image. In 2024, Andar achieved its highest ever performance, with sales of W236.8 billion, a 17% increase year-on-year, and an operating profit of W32.8 billion, a 78% increase.

As such, Andar's advertising campaign, which features Jun Ji-hyun's natural daily exercise, effectively conveyed the brand's new vision and resonated greatly with consumers.