Hello, this is Korea advertising.
Jun Ji-hyun's Andar 30-second advertisement, which has been aired since May 11, 2025, is a campaign that captures the new brand vision of the athleisure brand Andar, and we want to spread the "culture of exercising for granted in daily life" through Jun Ji-hyun's healthy and natural daily exercise.
1. Advertising Campaign Overview
On the 9th anniversary of the brand's birth, Andar selected Jun Ji-hyun as a model and introduced the 'Andar of Jun Ji-hyun' advertising campaign. Starting with TV commercials, the campaign will be held on various channels, including official SNS channels, outdoor advertisements, and digital platforms.
2. the core message of an advertisement
The advertisement is based on Andar's new brand vision of "spreading the culture of exercising for granted in everyday life." I would like to emphasize that exercise is not a special thing but a part of daily life by capturing Jeon Ji-hyun, who is well-known as an exercise maniac, naturally enjoying exercise in his daily life like a movie.
3. Jun Ji-hyun's styling and product introduction
In the advertisement, Jeon Ji-hyun wears a stylish crop-length zip-up, T-shirts, Airst-wide pants, and logo hoodies, including Andar's flagship product, Air Cooling Genie Leggings, to present an athletic look that can be comfortably and stylishly styled not only in exercise but also in everyday life.
4. How does the brand representative feel
Gong Sung-ah, CEO of Andar, said, "I felt the dignity of a great actor while working on a TV commercial with Jun Ji-hyun, who has affection for our brand to the extent that he works out in Andar every day," adding, "I hope many people sympathize with Jun Ji-hyun's Andar campaign and always take care of their health and happiness like Jun Ji-hyun."
5. Advertising Impact and Brand Performance
The advertising campaign, modeled after Jun Ji-hyun, has also positively affected Andar's sales growth, as well as strengthening its brand image. In 2024, Andar achieved its highest ever performance, with sales of W236.8 billion, a 17% increase year-on-year, and an operating profit of W32.8 billion, a 78% increase.
As such, Andar's advertising campaign, which features Jun Ji-hyun's natural daily exercise, effectively conveyed the brand's new vision and resonated greatly with consumers.
