PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...

Jun Jihyun's Andar 30-second commercial in 2025

Hello, this is Korea advertising.

Jun Ji-hyun's Andar 30-second advertisement, which has been aired since May 11, 2025, is a campaign that captures the new brand vision of the athleisure brand Andar, and we want to spread the "culture of exercising for granted in daily life" through Jun Ji-hyun's healthy and natural daily exercise.

1. Advertising Campaign Overview

On the 9th anniversary of the brand's birth, Andar selected Jun Ji-hyun as a model and introduced the 'Andar of Jun Ji-hyun' advertising campaign. Starting with TV commercials, the campaign will be held on various channels, including official SNS channels, outdoor advertisements, and digital platforms.



2. the core message of an advertisement

The advertisement is based on Andar's new brand vision of "spreading the culture of exercising for granted in everyday life." I would like to emphasize that exercise is not a special thing but a part of daily life by capturing Jeon Ji-hyun, who is well-known as an exercise maniac, naturally enjoying exercise in his daily life like a movie.

3. Jun Ji-hyun's styling and product introduction

In the advertisement, Jeon Ji-hyun wears a stylish crop-length zip-up, T-shirts, Airst-wide pants, and logo hoodies, including Andar's flagship product, Air Cooling Genie Leggings, to present an athletic look that can be comfortably and stylishly styled not only in exercise but also in everyday life.

4. How does the brand representative feel

Gong Sung-ah, CEO of Andar, said, "I felt the dignity of a great actor while working on a TV commercial with Jun Ji-hyun, who has affection for our brand to the extent that he works out in Andar every day," adding, "I hope many people sympathize with Jun Ji-hyun's Andar campaign and always take care of their health and happiness like Jun Ji-hyun."

5. Advertising Impact and Brand Performance

The advertising campaign, modeled after Jun Ji-hyun, has also positively affected Andar's sales growth, as well as strengthening its brand image. In 2024, Andar achieved its highest ever performance, with sales of W236.8 billion, a 17% increase year-on-year, and an operating profit of W32.8 billion, a 78% increase.

As such, Andar's advertising campaign, which features Jun Ji-hyun's natural daily exercise, effectively conveyed the brand's new vision and resonated greatly with consumers.