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1. Advertising Overview – Combining Emotional and Brand Philosophy
iloom is a furniture brand, but it uses a strategy to convey emotional brand messages centered on **'emotions and meanings'** of space, not just product advertisements. This advertisement features actors Byun Woo-seok and Chae Soo-bin, effectively melting down the brand philosophy *"iloom makes"* through a narrative where emotions of love and memories of space intersect.
The title of the ad, "There's Love That Ends," seems like a simple love story, but in fact, it contains the complex emotions created by time, space, and memory, which are in line with the "spatial value" of furniture that iloom aims for.
2. Prologue – the traces of the past, the emotions that permeate the space
The commercial begins with a man cleaning up his old house. An old desk, a wall with traces, a faded sofa, and more quietly tell us that someone's life has been lived. This scene sends the message that furniture is not just an object, but an accumulation of time.
iloom products that appear here are used as tools to stimulate emotions. The neatly arranged desks and chairs represent the psychological state of the protagonist organizing memories, and show that space and people's emotions are organically connected.
3. Reminiscence – the beginning of love and memories of everyday life
In the flashback scene, everyday moments with Byun Woo-suk and Chae Soo-bin appear.
The scene of reading a book together, the moment we drink coffee on the sofa, and the scene of smiling while looking into each other's eyes emphasize that the feeling of love is not a special event, but a small moment in everyday life.
The furniture in the room here is not just a background. For example, a chair we sat together, a dining table we made together, and a bookshelf we organized the bookshelf, functioning like a witness to love, conveying that "the space gave rise to that feeling."
4. Farewell and Vacancy – Silent Sadness in Space
In the middle of the commercial, the relationship between the two changes. Empty rooms, chairs left behind, and a quiet desk appear, and the emptiness of the space soon turns into feelings of separation.
In particular, the darkened tone of the room with the lights off visually expresses the loneliness of emotions and emphasizes the emptiness of "a space without furniture, not a room without furniture."
In this scene, iloom emphasizes space as a store of emotions, and says that furniture is not just a container for memories, but a container for memories.
5. Reunion – the love that eventually comes true
In the last scene, the two meet again and organize the space together. The process of refreshing bookshelves, arranging furniture, and decorating new spaces contains a message of acknowledging the past and moving toward the future.
In this scene, the narration "There is also love that comes true in the end" appears, and it conveys a message of hope that not just romance, but everything that holds time, space, and emotion can continue again.
In particular, the iloom furniture in the newly decorated space represents a **"new beginning for the moment"**, clearly showing the brand's core values, iloom – the brand philosophy that builds and fills the lives of its users.
6. Advertising Messages and Branding Strategies
The advertisement does not directly promote the product. Instead, it encourages emotional connection through storytelling, drawing sympathy from viewers that *"My space can be this meaningful"*.
The brand name 'iloom' is connected to 'iloom', reinforcing the image of being a partner in people's lives and solidifying the emotional brand identity.
conclusion
iloom's commercial goes beyond just a love story and emotionally unravels the meaning of space, memory, love, and reunion. It artistically conveys the brand message that it is not furniture that fills the space, but furniture that shares life, and impresses the viewer.
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