It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Ding-dong—Karina's here! Pascucci's commercial, the perfect combination of humor and cuteness.


Ding-dong—Karina's here! 

The first thing you notice when you see the Pascucci commercial is its unexpected friendliness. Unlike her charismatic image on stage, Karina in the commercial is as natural and cute as a friend visiting your house. This article focuses on humorous moments and relatable episodes found in the commercial.

1: A "ding-dong" from a super popular idol: A twist on everyday life

For viewers who know Karina is a super popular idol, the commercial's opening scene presents a significant twist. It's a simple gesture of ringing the doorbell, seemingly uninvited, but the unassuming naturalness of it actually catches people's attention. The way she opens the door as casually as a friend visiting your home temporarily dispels the stereotype of "idol = stage."

2: The Reality of Customer Service—The Intense Chemistry Between the Barista and Karina

The brief conversation between the barista and Karina in the commercial has a rhythm you'd often see in a real cafe. In scenes where Karina takes orders and exchanges pleasantries, every little change in her facial expression elicits laughter. Especially the surprised "Really?" expression after receiving a menu recommendation is a moment that brings a smile to the faces of even non-fans.

3: Details That Touch Fans—Small Actions Create Big Reactions

The scene where Karina walks away with her drink, the barista's gaze as she receives the cup, the subtle gestures of reaching into her pockets—all these details control the pace of the video. Fans recognize Karina's signature gestures, and regular viewers find her naturalness appealing. This is why, despite the short length of the commercial, it entices viewers to watch it repeatedly.

4: Humor Points—Big Laughter from Small Misunderstandings

Small misunderstandings and gaps in the commercial elicit laughter. The awkwardness created by simple questions like "Who are you?" and the subtle facial expressions bring a smile to the audience. These small moments of humor make the commercial feel like a short drama, not just a promotional piece.

5: The Lasting Impact of the Advertisement—A Natural Connection Between Brand and Star

Finally, the reason this ad is so effective is because the brand message and star image seamlessly mesh. Karina's friendliness reinforces Pascucci's "comfortable everyday" image, and the brand becomes a stage for the star to showcase her new charm. Viewers will experience the "ding-dong" sound lingering in their minds long after watching the ad.

Conclusion: The Power of a Short but Powerful Advertisement

The "Ding-dong - Karina's Here!" ad captures laughter, friendliness, and brand recognition in a short space of time. Small gestures, facial expressions, and the chemistry between the barista and the cast create a lasting impression. It's also fun to replay the ad multiple times to discover hidden details. Karina fans will be delighted, and general viewers will remember it as a commercial they'll want to see again.

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