It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Dynafit AURORA DOWN × ITZY Yuna — The Charming Points of This Short but Funny Commercial





Introduction — Brief Greetings and Advertisement Introduction

I watched Dynafit's 2025 Winter AURORA DOWN 30-second commercial, featuring ITZY's Yuna as the model. Despite its short running time, the detailed directing and Yuna's small gestures combine to create a friendly, humorous experience for viewers. Below is a review, organized by scene-by-scene subheading.

Scene 1: "Yuna Appears Cool" — A Mysterious Aura That Captures the First Impression

The opening is clean and unadorned. Yuna appears with a nonchalant expression, neatly tucked away her jacket. The understated acting and calm tone draw attention, naturally drawing the viewer into the commercial's product message—warmth and style.

Scene 2: "A Playful Play of the Wind" — The Humanity in a Single Hair

The mid-cut, showing hair blowing in the wind, feels like an unintentional "failure moment." Yuna's fleeting actions, such as winking or adjusting her sleeve, are edited to seem like a snapshot, but viewers feel a sense of familiarity in that fleeting moment. It's also the perfect scene for fans to create memes.

Scene 3: "Secret Pocket" — A Small Act of Direction That Creates Anticipation

Yuna reaching into her jacket's inner pocket evokes a sense of curiosity. The editing and music timing create anticipation, wondering, "What will she pull out?" The unexpected surprise of not pulling anything out actually brings laughter to the audience. This is an effective example of directing using simple gestures.

Scene 4: "Glance Chemistry" — The Power of a Brief Connection

The brief exchange of glances with another character at the end, though brief, leaves a lasting impression. Viewers can easily imagine this moment and add their own stories in the comments. This small chemistry becomes the seed of online spread.

Conclusion: "Humanity" is as Important as Practicality

While the product message of "warmth and style" is clear, the real power of this ad lies in the human appeal created by Yuna's natural expressions and small actions. Viewers will recall "Yuna's appearance" before remembering the product, which is highly likely to lead to sharing and meme spreads.

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