This blog introduces advertisement videos featuring Korean idol singers and actors.
It shows the advertisement activities of famous Korean stars who lead K-culture, and analyzes and summarizes the meaning of each advertisement, the advertisement concept, and the reactions to the advertisement.
Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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Jung Hae-in's Playful Moments — Behind the Scenes of the DOD CRAZY DOWN Commercial Shoot
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[Introduction] Captivating Eyes with Uniqueness, Hearts with Smartness
Jung Hae-in's down jacket, and every expression in the video, are memorable. The DOD CRAZY DOWN commercial simultaneously showcased both the "uniqueness" of its design and the "smartness" of its functionality. The filming was also filled with small jokes and heartwarming moments between the actors and staff. Today, we've compiled some of the fun behind-the-scenes moments that came to mind while watching the commercial.
[Episode 1 — A Chain of Unexpected Reactions]
During filming, Jung Hae-in received acting instructions and attempted subtle facial expression changes on the spot. At the director's request to "look a little more surprised," he suppressed laughter and changed the situation with a single eyebrow. The staff, seeing this, burst out laughing, creating a more natural atmosphere. The impromptu reactions that emerged as the camera rolled further enhanced the "momentary fun" of the commercial.
[Episode 2 — A Mischievous Push and Pull with Equipment]
Special props like the "mini helmet" and exaggerated props filled the set with laughter. In one scene, when a prop didn't fit as intended, Jung Hae-in wittily improvised a "guidance" to the staff, creating a bit of impromptu comedy. Instead of being an NG, the scene was selected as a crucial cut and became a small humorous point in the commercial. This improvisation played a significant role in highlighting the product's uniqueness.
[Episode 3 — Professional in Temperature Management]
In a scene testing the down padding's functionality, the actor himself checked his temperature, emphasizing the warmth of the clothing. However, during filming, he jokingly remarked, "This is so warm, I think I'll disappear into the forest." The staff immediately responded, "Then, even if I get lost in the forest, I'll come find you," creating a friendly atmosphere. This chemistry naturally carried over to the screen.
[Episode 4 — A Small Recipe Exchange on Set]
During a break from filming, Jung Hae-in, who was enjoying a warm beverage prepared by a staff member, asked, "Can I share this recipe?" and a small recipe exchange ensued. The scene where the actor and staff laugh while discussing each other's tastes showcases the human side of commercial filming. These small interactions have a profound impact on the natural expressions of the actors wearing the product.
[Conclusion] The Synergy That Occurs When People Meet Products
The DOD CRAZY DOWN commercial resonated more with the actors' small expressions and the improvisational nature of the set than with the product's functional explanations or flashy directing. Jung Hae-in's small playfulness and professional demeanor brought the film to life, ultimately persuasively conveying both "uniqueness" and "smartness" to consumers. After watching the commercial, we hope viewers will recall not only the details of the product but also the heartwarming moments captured on set.