It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Two patties? No, four! A hilarious photoshoot with Kim Bum-soo and McDonald's.


Introduction — A Hidden Twist in a Single Scene

The McDonald's commercial starring Kim Bum-soo went beyond simply promoting a new product, garnering significant attention for its actor's humanity and subtle humor. The unexpected twist in the tagline, "Two patties? No, four!" perfectly interplays Kim Bum-soo's earnestness and comedic timing, bringing smiles to viewers' faces. This article explores the appeal of the commercial, focusing on small anecdotes from the filming set.

Episode 1 — A Masterpiece Created by Improvisation

During filming, the director threw in a small twist to add a touch of humor. He deliberately altered the tempo of a single line of dialogue, and Kim Bum-soo instantly and naturally altered his reaction, bringing the scene to life. The staff responded with applause and laughter, as if watching a live performance. This scene was preserved in the edited version of the commercial, leaving a lasting impression on viewers.

Episode 2 — Professionalism Beyond Mukbang

Advertisement filming requires repeating the same scene multiple times. Even with constantly changing patties and sauces, Kim Bum-soo maintained the same reaction, facial expression, and tone of voice each time. One staff member remarked, "It's like the concentration you have at a concert," demonstrating his professionalism. This, captured on camera, added credibility to his ability to convey the emotion of "delicious."

Episode 3 — A Small Smile During a NG

Unexpected NGs during filming can easily create awkwardness, but Kim Bum-soo turned the situation into humor. Once, when a burger's packaging was slightly undone, he improvised a joke, drawing laughter from the staff. This, in turn, brightened the atmosphere on set and made it more natural. These small acts of humanity infused the commercial with warmth.

Episode 4 — A Surprising Attention to Fans

During a break in filming, a staff member quietly revealed himself to be a fan, and Kim Bum-soo signed an autograph and had a brief conversation. Witnessing this scene, other staff members were also moved, and the small incident later spread through social media, becoming a hot topic beyond the commercial itself. This is an example of how a star's small act of kindness positively impacted both the on-site atmosphere and the public's reaction.

Conclusion — The Lasting Impact of the Commercial

This commercial transcended mere product promotion with the witty copy and Kim Bum-soo's sincere performance, establishing itself as "human content." His professionalism, improvisation, and warmth toward fans, revealed behind-the-scenes, made the commercial even more memorable, and viewers resonated with its sincerity. We can't wait to see what other twists and smiles he'll bring next.

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