This blog introduces advertisement videos featuring Korean idol singers and actors.
It shows the advertisement activities of famous Korean stars who lead K-culture, and analyzes and summarizes the meaning of each advertisement, the advertisement concept, and the reactions to the advertisement.
Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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A refreshing burst with TWICE: Behind-the-scenes footage from the AMO Susu Soda commercial.
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Introduction
The AMO Susu Soda commercial, featuring TWICE with bright smiles, goes beyond simple product promotion to bring a pleasant smile to the viewer. Opening with the cheerful line, "Creamy Susunya Seru Sodanya," the ad captures the viewer's attention with the refreshing taste of the drink and the playful performances of the TWICE members.
Main Episode 1 — Impromptu Ideas on Set
During filming, one member attempted to create a surprise effect by shaking a soda can, but the unexpected burst of carbonation startled everyone. The set erupted in laughter, and the spontaneous reaction was so well-recorded that even the director and staff couldn't re-film the scene. This spontaneous reaction was used as the highlight cut of the commercial, adding liveliness to the video.
Main Episode 2 — Tiki-taka Between Members
Between cuts, the members joked around with each other to lighten the mood. In one scene, member A teased member B by lightly dousing him with soda foam, and B's realistic facial expressions became a hot topic among fans. This tiki-taka dynamic was boldly utilized in the editing, creating a friendly energy throughout the commercial.
Main Episode 3 — A Triumph of Subtle Direction
In the product presentation scene, instead of simply holding up a can and smiling, the members reacted by handing each other soda. This subtle direction reinforced the message of "sharing" and "joy," naturally leading viewers to imagine themselves enjoying the product with a friend. This is the moment when the commercial's brand message connects to everyday life.
Main Episode 4 — A Minor Happening on the Set
In a vlog-style behind-the-scenes clip, one member misread the script and delivered an inappropriate line, causing everyone to burst into laughter. This mistake led to improvisation, and some of the humor remains in the final edit, adding to the enjoyment. Fans replay the video multiple times, relishing the pleasure of discovering these genuine moments.
Fun Points from a Fan's Perspective
Fans particularly enjoy the members' realistic facial expressions and the way they care for one another. The commercial promotes the product while also naturally showcasing the individual personalities of each member, offering a sense of "fan service" rather than a simple commercial. The upbeat music and editing rhythm also encourage repeat viewings.
Conclusion and Recommendations
The AMO Susu Soda commercial visually and emotionally conveys the product's features (refreshing sensation, creamy texture), while the chemistry between the members adds to the short but powerful impression. When watching the commercial, pay close attention to the members' impromptu reactions, the tiki-taka moments, and the humorous elements incorporated into the editing. It's a captivating experience that will have you wanting to watch it again and again.