It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

ALO x NINGNING Commercial Behind the Scenes: Background Music, Filming Locations, NGs, and Costumes Full Story


The recently released ALO x NINGNING commercial has garnered much attention for its sensual visuals and Ningning's signature charm. This article details the making of the commercial, including background music (OST), filming locations, NG moments, costume concepts, and on-set anecdotes that viewers might be curious about. We'll explain any discrepancies between official records and known information, vividly conveying the on-set atmosphere.

1. Background Music (OST) — The Secret of Sound that Creates Mood

The background music used in a commercial is a key element in determining the overall mood of the video. The ALO x NINGNING commercial combines a cheerful yet dreamy synth melody with light beats, perfectly complementing Ningning's soft vocal tone. The commercial music is characterized by its blend of EDM elements and R&B-style patterns, highlighting the brand's youthful and trendy image.

Most commercials use edited or remixed versions of the original song for exclusive brand use. Therefore, when searching for similar sound sources or verifying licensing, you should check the advertiser's publicly available information or the source of the music. If viewers are looking for the music, we recommend checking the ad captions or the brand's official channel announcements.

2. Filming Locations — Selection and Meaning of Locations

The video features a mix of modern yet simple indoor sets and outdoor scenes utilizing natural light. The indoor scenes are presumably studio sets, with minimal furniture and colorful props to highlight Ningning's clothing and expressions. The outdoor scenes give the impression of being shot in a quiet city alley or on a rooftop, emphasizing the brand's free-spirited lifestyle.

The filming locations were likely chosen by the production team through pre-screening, as lighting and filming flow are crucial. Due to the nature of the locations, many shots maximize natural light at different times of the day, and the filming schedule was meticulously planned to accommodate the sun's rays.

3. NGs (Mistakes and Retakes) — A Naturalness Created by Unexpected Moments

Unexpected NGs occur in all filming. There are likely NGs, such as scenes where Ningning burst into laughter while practicing facial expressions and movements during filming, or scenes where a costume prop was slightly misaligned and had to be readjusted. These NG scenes are particularly popular with fans in the making-of film, providing a glimpse into the star's human side and the friendly atmosphere on set.

Especially for cuts involving choreography, mistakes in movement and timing would have required multiple takes. This process likely created moments of synergy between the director, Ningning, and the staff. The final cut of the commercial is the result of editing from those numerous takes to select the most natural and clearly conveyed scenes.

4. Costume and Style — Coordination with Brand Message

The costumes in this commercial aim to be "simple yet striking." Essentially, the modern, casual look reflects ALO's sensibility, and Ningning's ability to pull it off is expressed through these takes. The color palette was chosen to harmonize with the brand's identity. Accessories, hair, and makeup were also designed to highlight Ningning's individual charm without compromising the overall concept.

On set, the costume team likely prepared a variety of costume changes to create rhythmic cut transitions and shifts in mood between scenes. Furthermore, given the advertising nature of the film, which requires comfort, priority was likely given to materials and cuts that wouldn't restrict movement.

5. Anecdotes from the Filming and Chemistry Between the Actors and Staff

Anecdotes frequently featured in the making include Ningning's witty responses to impromptu facial expression requests, bringing laughter to the set, and instances where impromptu ad-libs using props were used to bring a scene to life. Furthermore, even during tiring moments of repetitive filming, the staff's encouragement and uplifting spirit helped the filming to a successful conclusion.

These small moments, combined, create the "naturalness" and "friendliness" of the video. Fans often resonate with these anecdotes whenever they're revealed in making-of videos or interviews.

6. Additional Tips Fans Might Want

Check out the making-of video: Searching for "making-of" or "behind the scenes" on the brand's official YouTube or social media will likely reveal NG and interview videos.
Check music information: Check for commercial music through music streaming services or the brand's music credits.
Follow the outfit styling: Focus on key items (jackets, accessories, and pops of color) and incorporate them into your daily look to recreate the mood of the commercial.

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