A short, powerful 15-second commercial must convey its message instantly, requiring seamless coordination of directing, acting, sound, and editing. Actor Jung Hae-in's calm yet trustworthy performance, coupled with the product's strength of "meat content," created a truly memorable commercial. This post provides a detailed, behind-the-scenes look at the background music (OST), filming locations, reasons for NGs and reshoots, costumes and styling, incidents and episodes that occurred during filming, and highlights worth noting for fans and consumers.
Background Music (OST) — A Short but Impactful Sound That Strengthens the Message
With a limited running time of 15 seconds, background music has a significant impact on emotional delivery and brand recognition. This commercial appears to have been designed to seamlessly connect the "heavy meat flavor" with Jung Hae-in's calm image, using a minimal pop track centered around a low, steady bass and a concise melodic hook. Intermittent sound effects (such as the sound of tearing a dumpling or the sizzling sound of steam) were enhanced with Foley to emphasize the product texture through simultaneous audiovisual stimulation.
Filming Locations — Close-Ups Focused on the Set and Realistic Locations
The details captured in the commercial (the texture of the meat inside the dumplings, kitchen props) were likely shot on a studio set. Studio sets allow for precise control of lighting and camera movement, making them ideal for capturing product textures clearly in close-ups. However, realistic table shots and window shots likely utilized actual kitchens or real locations to reinforce the message of "high-quality, home-cooked food." Warm color tones were used for the lighting to enhance the allure of the food, while macro lenses and hard lights were used for product close-ups to maximize texture.
NGs and Reshoots — Reasons for Repeated Takes and Hilarious Mistakes
There are three main NGs that commonly occur in food commercial filming. First, the delicate timing of dialogue and reactions. Actor Jung Hae-in's breathtaking moment of admiration upon seeing the product is the focal point of the commercial, so it's likely that multiple takes were repeated. Second, props matter. Even the slightest misalignment of the packaging, chopsticks, or bowl necessitates a reshoot. Third, food details. The actual dumpling filling is retouched for better visual appeal, or the filling is supplemented. Multiple adjustments are made during filming to capture the desired look in one sitting.
Furthermore, instances of laughter during filming or overreacting while trying a hot dumpling are often overlooked, but they become valuable moments in the making-of video, showcasing the humanity of the scene.
Clothes, Hair, and Makeup — A casual setting that matches the product message
Jung Hae-in's outfit likely embodies the concept of comfortable, everyday wear, without being overly flashy. Neutral-toned shirts, lightweight knits, and warm-hued cardigans align with the message of "high-quality dumplings enjoyed in the comfort of your own home." Hair and makeup were done to maintain a natural skin expression, while enhancing the skin's glow under the lighting to create a healthy glow. As this is a food commercial, makeup should be kept understated, helping consumers believe in the "realistic eating" experience.
Happenings and Episodes During Filming — Small Laughter and Staff Collaboration
Mishaps and incidents, both large and small, occur on set. For example, the dumplings might spill unexpectedly while reacting, or actor Jung Hae-in might improvise and add facial expressions that align with the director's intentions, leading to the selection of that take. Fans also enjoy watching the making-of videos, such as the cooking and directing team working to perfect the fillings at the last minute to make the dumplings look even more delicious, or the staff quickly swapping props to coordinate their work.
Points for Fans and Consumers to Watch
Check the Making-of Videos: Check the brand's official YouTube or social media for "making-of" or "behind-the-scenes" videos, as these are likely to reveal NG scenes and anecdotes.
Music/Sound Effect Source: Check the ad description or credits for background music and sound effects. Certain sound effects (such as the sound of dumplings) were likely created by a separate Foley team.
Clothes/Product Information: Checking the stylist credits in the still cuts can help you find similar outfits. Check product details (ingredients, packaging text, etc.) through close-up shots.
Detailed Checking for Purchase Decisions: Checking the meat content of the dumplings, packaging labels, and cooking instructions (microwave/steamer instructions) in close-up shots can help consumers make informed choices.
Conclusion
Despite a short 15-second clip, actor Jung Hae-in's stable performance, meticulous directing, and sound design combined to clearly convey the product's core message. This post is based on observable elements and advertising production practices. We will supplement this post with more specific details once official behind-the-scenes footage or follow-up interviews are released.