HF On Air's 30-second TVCF, "The Exclamation of Life, Construction PR," harmonizes actress Chae Soo-bin's friendly yet sophisticated image with the brand's message. Despite its short length, the filming involved meticulous direction and repeated takes, as the key focus was on conveying emotion and establishing product (or service) credibility. This article provides a detailed behind-the-scenes look at the background music (OST), filming locations, NGs and reasons for reshoots, costumes and styling, and even hilarious incidents and anecdotes that viewers might be curious about.
Background Music (OST) — Short but Impressive Sound Design
The music in a 30-second commercial immediately impacts scene transitions and emotional arcs, so a concise and memorable hook is crucial. This commercial uses a bright and upbeat pop/acoustic soundtrack, with a minimal piano riff and light percussion as its foundation, highlighting Chae Soo-bin's facial expressions and dialogue. Key moments likely featured prominent sound effects (such as exclamations, phone ringtones, and bells) to imprint the title phrase, "The Exclamation of Life," and the scene in the viewer's mind.
Furthermore, the commercial may have been recorded and edited separately with Foley (on-site sound reinforcement) to enhance the sound details. For example, sounds like cups being set down, drawers opening, and hand gestures handling the products on screen are blended with the music to enhance the sense of realism. These sound elements, when played digitally, serve to increase the brand awareness of the commercial.
Filming Locations — A Balance Between Studio Sets and Realistic Locations
The interiors depicted in the video feature clean, functional interiors, suggesting that most of the footage was likely shot on studio sets. Studio sets allow for precise control of lighting and camera movement, allowing for clearer capture of the actors' expressions and product details. At the same time, some cuts likely incorporated realistic apartment interiors or cafe-style locations to enhance the sense of realism.
The filming team likely used soft lighting, mimicking natural light, as the main lighting and used reflectors to soften the shadows on Chae Soo-bin's face, ensuring her skin tone and expressions looked natural. Product close-ups likely used separate macro lenses and point lights to emphasize texture and texture.
NGs and Retakes — Minor Cracks in Timing and Reaction
Even a 30-second commercial requires dozens to hundreds of takes to reach the final cut. Common reasons for NGs include subtle differences in dialogue tone, facial expression timing, inconsistencies in hand movements, and incorrect prop placement. In particular, scenes that emphasize exclamations or impromptu reactions often result in NGs due to the inability to control the intensity of reactions.
Furthermore, during indoor and outdoor location shooting, external noise (such as traffic or nearby construction) can necessitate retakes. Scenes featuring food or liquids can require retakes due to unexpected spills or reflections. These repetitive filming sessions, where actors and directors work to fine-tune the tone, often become popular behind-the-scenes clips.
Clothing, Hair, and Makeup — Simple yet Styling that Fits the Message
Chae Soo-bin's clothing was designed to convey both a "trustworthy" and "lifestyle" image, reflecting the nature of the advertising message. She likely opted for a minimalist look, focusing on neutral tones (beige, cream, soft gray, etc.) paired with neat shirts, lightweight knits, or sophisticated casual jackets.
Hair and makeup emphasized a healthy image with natural skin tones and subtle highlights. Excessive makeup is often taboo in skincare and lifestyle ads, so a dewy glow and natural eyebrow and lip colors are typically used to create a relaxed impression.
Happenings and Episodes During Filming — Small Moments on Set
Mishaps, both large and small, frequently occur on set. For example, actress Chae Soo-bin bursts into laughter while repeating an exclamation point, or props (cups, books, cell phones, etc.) unintentionally shift, forcing the props manager to rearrange them on the spot. These natural moments can actually breathe life into the film and end up in the final cut.
Furthermore, it's not uncommon for a director's impromptu reaction to align with an actor's ad-lib, resulting in the chosen take. The moments between filming, where the crew and actors exchange small jokes to ease tension and lighten the mood, are among the most popular behind-the-scenes moments for fans.
Conclusion
HF On Air's "The Exclamation of Life, Construction PR" commercial combines Chae Soo-bin's natural acting with the director's meticulous direction, sound design, and lighting. Repeated shots and meticulous direction were employed to capture a wealth of information within a short running time, and the small on-site incidents actually added warmth to the video.