It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

LG U+ Ixio Ad: Hong Tae-jun Explains the Allure of AI Calling Apps



Introduction: Why One Scene Made Us Laugh

LG U+'s Ixio commercial has a simple concept: "Instantly find phone conversations you don't remember," but actor Hong Tae-joon's natural reactions and small details make it even more relatable. The ad instantly recreates the embarrassing experience of phone call amnesia, something everyone has likely experienced at least once, eliciting both laughter and nods.

Episode 1 — Call Amnesia During a Meeting: Hong Tae-joon's True Embarrassment

In one scene, a caller receives an urgent call during a meeting, but later tries to check the details, only to find he can't remember them at all. Hong Tae-joon perfectly conveys the emotional state of the caller with a single expression: "Huh? What did I say?" This scene resonates because it masterfully captures the feeling of guilt we feel when we can't remember the calls we receive during meetings, even though they aren't always important. Hong Tae-joon's relieved expression when Ixio appears on screen and summarizes the call becomes the central humor of the commercial.

Episode 2 — A Friend's Appointment Time, a Wrong Line, and Hilarity

In another scene, a comical situation unfolds: after a brief phone call to coordinate a date with a friend, they miss a word and end up getting the meeting place mixed up. Hong Tae-joon remembers saying, "Then at 6 o'clock," but Ixio discovers that it was actually "7 o'clock," turning the tables. The commotion caused by a small comment, combined with Ixio's ability to correct it, creates a brief yet powerful laugh.

Episode 3 — A Lover's One Line, Touched by AI's Sensitive Summary

Even the touching moments are not missed. When a lover misses a crucial line on the phone, Ixio accurately identifies the sentence and replays it, instantly transforming the mood. Hong Tae-joon's delicate performance naturally conveys the message of "the warmth that technology brings." Viewers empathize with the usefulness of technology, experiencing a new level of empathy.

Episode 4 — Behind-the-Scenes: A Real Filming Atmosphere More Hilarious Than NGs

Imagine Hong Tae-jun rehearsing multiple times on the commercial set to achieve realistic reactions. The director's instruction to "be more absurd" brought to mind an anecdote where the on-site staff couldn't help but laugh, and their actual reactions were ultimately captured in the footage. Just imagining whether such behind-the-scenes moments actually occurred is enough to pique readers' interest.

Conclusion: Ixio, an Advertisement That Captures Both Humor and Practicality

Ixio's commercial goes beyond simply introducing its features, clearly capturing people's minor mistakes and the emotional shifts they cause. Hong Tae-jun's natural acting and subtle comedic touches combine to create a short drama in itself. If you've ever been embarrassed by a missed call, this ad will make you laugh and think, "I should try it myself."

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