It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Jung Hae-in's Study Time: The Hidden Fun in the "The Bookshelf Has Arrived" Commercial



An ad that begins with a heartwarming twist. 

This ad, which begins with Jung Hae-in quietly assembling a bookshelf, piques viewers' curiosity from the very first scene with "small tensions in everyday life" and a "final twist." The presentation is impressive, conveying the feeling that this isn't just a simple delivery, but someone's life and memories are arriving with it.

ung Hae-in's Natural Acting: The Reality of Assembly Jung Hae-in conveys the situation without any explanation. 

He demonstrates the "moment of completing the center of a home" simply by fitting together wooden boards with his fingertips and taking a deep breath to organize books. Viewers empathize with the small details, like the sounds of tools and footsteps.

The Meaning and Message of the Prop (Bookshelf) A bookshelf is not simply a piece of furniture; 

it is a symbol imbued with someone's memories and values. Through the moment of receiving the bookshelf, the ad conveys the message of "returning to daily life" and "time being filled again." Viewers can easily sense the protagonist's life being organized and restored through the bookshelf.

Humor Points: 

The small missteps seen in the commercial—the expression on the face as if a screw is missing, the delicate balance achieved while inserting a book—in fact, add a sense of humanity. Viewers find laughter in these imperfect moments, and the process adds warmth to the commercial.

Twist and Resonance: 

The heartwarming message revealed at the end of Kyobo Life's message goes beyond a simple insurance commercial and embodies Kyobo Life's philosophy of "protecting and supporting life." Viewers empathize with the scene where a "mental bookshelf" is filled, even larger than a physical bookshelf.

Summary of Fun Elements from the Viewer's Perspective

The immersive feeling created by the friendly actor's hand gestures and facial expressions
The realism created by lighting and sound effects
The laughter and emotion generated by small failures and moments of overcoming
The natural persuasiveness of the final message
Conclusion — Small Action Suggestions After Watching the Commercial After watching the commercial, why not take a look around your home and organize an old item? This ad goes beyond simply introducing a product, encouraging reflection on life itself by showing how small changes can bring great comfort. Next time, I recommend capturing a scene from this ad and posting it on social media with the theme, "Things that fill my heart."

[Good content to read along with this article]