Oligio SONG [Oligio] 30 — Behind the Scenes of the BIBI Commercial
The 30-second commercial for Oligio SONG "Oligio," featuring singer BIBI, successfully conveys the brand's cheerfulness and product features in a short space of time. This post provides a behind-the-scenes look at the background music, filming locations, NGs and reshoots, costume, hair, and makeup concepts, and behind-the-scenes anecdotes from the filming site. Please note that official behind-the-scenes footage may be supplemented with additional information, so please refer to it.
Background Music (OST) — The Secret of Sound That Determined the Tone of the Commercial
As the title suggests, the background music for this commercial focuses on a catchy chorus and rhythmic percussion, maximizing the commercial's excitement and addictiveness. Considering BIBI's unique vocal tone, the arrangement likely minimized vocal elements and emphasized rhythm and hooks. Furthermore, the hook sound "oooh" at the beginning of the commercial acts as an auditory identifier, strengthening brand memory when played repeatedly.
The commercial likely utilized Foley (on-site sound reinforcement) to blend in everyday sounds like hand gestures, packaging sounds, and door openings, adding a sense of realism. These sound details enhance the product experience for viewers when played on digital platforms.
Filming Locations — Harmony of Sets and Locations
The spaces featured in the video appear to be mostly modern, color-coordinated indoor sets. Studio-built sets allow for optimized lighting and camera movement, effectively capturing BIBI's expressions and product details. At the same time, some shots likely used locations reminiscent of cafes or urban lifestyle spaces to enhance the realism of the commercial.
The filming team likely used soft and point lights, mimicking natural light, to create a flattering effect for both the characters and the product. Product close-ups likely used macro lenses and high-contrast lighting to emphasize texture.
NGs and Reshoots—A Record of Short but Intense Takes
Even though it's a 30-second commercial, multiple takes are required to achieve the final product. Common NGs include subtle misalignments in the timing of lines, inconsistencies in facial expressions or reactions, and minor shifts in the positioning of props. Especially when working with an actor like BIBI, whose voice color and expressions are crucial, even a slight difference in tempo can significantly alter the overall feel of the cut, which is why the director likely requested multiple retakes.
In scenes using food and props, reshoots are frequent due to the condition of the props, angles, and reflected light. Furthermore, when filming outdoors, ambient noise (such as traffic or people) often necessitates re-recording or re-shooting sound. The natural laughter and impromptu reactions that emerge from NGs often become fan favorites in making-of videos.
Costume, Hair, and Makeup—Balancing the Brand Image and BIBI's Personality
The costumes likely focused on a lively yet trendy style that aligned with the brand's tone and manner. To bring BIBI's character to life, the campaign likely paired simple yet striking accessories, color-blocked tops, or retro-inspired outerwear. Colors were chosen to harmonize with the product packaging and brand colors, creating a visual unity throughout the campaign.
Hair and makeup were designed to capture the natural skin tone, while lip and eye colors were kept subtle to achieve an overall "friendly yet stylish" look.
Happenings and Episodes During Filming — Little Stories from the Set
Small incidents often occur on set. For example, BIBI's impromptu vocal reaction during the hook part drew laughter from the director and staff, making the take even more natural. A prop door creaked unintentionally, briefly disrupting the mood. Or, a shoelace or costume pin issue caused filming to be delayed. Furthermore, anecdotes often appear in the making of footage of BIBI improvising a song with the staff during a break in filming to liven things up.
This demonstrates how the flexibility of the on-site environment and collaboration among the staff enhanced the naturalness and perfection of the advertisement. Fans' favorite behind-the-scenes footage often showcases the actors' personal moments and genuine laughter from rehearsals, so it's recommended to check the official channel for making-of videos.
Points for fans and viewers to pay close attention to:
Check making-of videos: Search the brand's official YouTube and Instagram for "making-of" or "behind-the-scenes" keywords to reveal NG scenes and anecdotes.
Check music source: The ad's background music may be arranged exclusively for the brand, so check the ad description or music credits.
Costume and prop information: Stylist and prop credits in the still cuts can help identify similar items.
Check product details: Checking the package design, text, directions for use, and ingredient labels in close-up shots can help consumers make informed decisions.
Conclusion
The 30-second commercial for the Oligio SONG "Oligio" combines BIBI's unique image, meticulous directing, and upbeat sound design. This post is a behind-the-scenes commentary based on observable elements and advertising production practices from the video.