MEDIHEAL's latest TVCF perfectly captures the friendly yet sensual image of singer and actor Kim Jaejoong. Humorously conveying the message of "skin care" and "emotional communication" within its short running time, the video captivated viewers and fans alike. This article provides a behind-the-scenes look at the background music, filming locations, NGs and reshoots, costumes and styling, on-site incidents, and even small anecdotes—all from a behind-the-scenes perspective.
Background Music (OST) — "Tiring" Effect and Mood Design
The "tiring" sound effect, which signals the start of the commercial, serves as a hook, immediately grabbing the viewer's attention. This sound effect is designed to be memorable by combining the commercial's key humor with the visual presentation. The entire background music is arranged in a lively yet soft electro-pop style, featuring a simple rhythm with hi-hats and light synth pads to highlight Kim Jaejoong's dialogue and interactive performance.
Additionally, the audio effects (ringtones, call connection tones, call end tones, etc.) in the phone call scenes were likely mixed separately to enhance the sense of realism. Similar to food, beverage, or cosmetics commercials, the film emphasizes auditory details (such as the touch of packaging or the subtle sound of squeezing a product tube) to convey the texture and feel of the product.
Filming Location — Harmony of Studio Sets and Real Rooms
The interiors depicted in the video feature clean, emotional interiors, most likely taken from studio sets. Studio sets allow for easy lighting control and camera movement, making it advantageous for capturing the actors' expressions and product details in detail. At the same time, some shots likely incorporated shots from real rooms (such as apartment interiors or cafe-style spaces) to enhance the sense of realism.
The filming team appropriately placed soft and point lights, simulating natural light, to create a natural look for Kim Jaejoong's skin tone. For close-up shots of the products, separate lighting and a macro lens were likely used to emphasize texture and texture.
NGs and Reshoots — Small Variables in Lines, Timing, and Props
Even a 30-second commercial requires dozens of takes to complete. NGs often arise from subtle changes in dialogue tone, facial expression timing, or misaligned prop placement. In phone calls, the timing of phone calls is crucial, so NGs often arise from adjusting the intensity of laughter or exclamations.
Product use scenes also require adjusting the actual amount used and rehearsing multiple times to ensure a natural flow. The strength and angle of squeezing tube-type cosmetics, as well as the smoothness of application, are often adjusted multiple times in a single shot. On-set, unexpected noises (such as wind or traffic noise) can sometimes necessitate reshoots.
Clothes, Hair, and Makeup — "Everyday yet Sophisticated" Concept
Kim Jaejoong's wardrobe likely embodies the concept of a "stylish man at home." His clean shirts, lightweight knits, and comfortable jackets align with the "universal friendliness" the brand strives to convey. The color palette likely used neutral and pastel tones to avoid compromising the pure and clean image of cosmetics (skincare).
Hair and makeup emphasized natural, healthy skin. Since this was a skincare commercial, the focus was on avoiding excessive makeup and instead focusing on visually conveying the product's effectiveness through a dewy, glowing complexion.
Happenings and Episodes During Filming — Heartwarming Moments on Set
Small incidents often occur on set. For example, during a phone call, the actual ringtone for filming overlapped with the actor's personal phone alarm, causing laughter. Or, during a demonstration, a product spilled out, leaving the staff momentarily flustered. These moments are often captured in making-of videos. These moments showcase the human touch of the set and remain beloved by fans.
Another common anecdote is the use of improvisation. Sometimes, Kim Jaejoong's natural reactions or expressions during a phone call align with the director's intentions and are reflected in the final cut. This demonstrates the strong chemistry between the actor, director, and staff. The simple snacks prepared by the staff during filming helped lighten the mood and create laughter, which was also an element that made filming smoother.