This blog introduces advertisement videos featuring Korean idol singers and actors.
It shows the advertisement activities of famous Korean stars who lead K-culture, and analyzes and summarizes the meaning of each advertisement, the advertisement concept, and the reactions to the advertisement.
Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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Park Shin-hye's smile: 5 hidden stories from the Modern House commercial.
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[Introduction]
As the end of the year approaches, there are some ads that stand out. This season, Modern House's "London Ornament" series showcased a new take on Christmas decorations, featuring actress Park Shin-hye's warm and simple expressions. Beyond a simple product advertisement, this video conveys the "excitement of a homemade Christmas" to viewers, and features hidden anecdotes only heard on set.
[Ad Concept and First Impressions]
The ad centers around classic London-style ornaments, with each household item evoking a Christmas spirit. Park Shin-hye's understated performance and natural smile didn't dampen the atmosphere of the ad, but rather warmed it. Viewers find themselves wishing they could spend Christmas in this house.
[Laughter-Resistance Competition During Filming]
A minor incident on set sparked laughter. Even a slight shake of an ornament in a single shot could have disrupted the atmosphere. During filming, a prop's connection loosened, producing a playful "popping" sound. The staff burst into laughter at that sound, and Park Shin-hye made various facial expressions as if trying to lighten the mood. The scene ultimately ended up being a NG, but the NG footage reportedly highlighted the natural chemistry between the actors and staff.
[Small Details, Not Emotional Acting]
The commercial conveys its message through Park Shin-hye's gestures, gaze, and small actions with props, without overly romanticizing the scene. For example, in the scene where she receives an ornament, the trembling of her fingertips and slight hesitation were actually improvised, and both the director and staff were impressed by her subtlety. These details combined to enhance the commercial's quality.
[Chemistry with the Staff]
Park Shin-hye was reportedly friendly and cheerful with the staff throughout filming. One story tells of her impromptu humming of a Christmas carol during a break, livening up the atmosphere with the staff. This act relieved tension on set and played a significant role in enhancing the quality of the scenes as filming progressed.
[The Magic of Music and Editing]
The commercial's music, composed of soothing piano and strings, lingers in the viewer's mind. The editing team chose to extend the cuts to fully capture Park Shin-hye's small smile, making viewers feel like they're reading an emotional letter, not just a simple shopping ad.
[Viewer Reactions and Epilogue]
Following the commercial's release, posts sharing "home Christmas decorating" ideas increased on social media, and Modern House's sale of related items attracted attention. Short clips capturing Park Shin-hye's expressions, in particular, went viral, resonating with consumers through the small moments in the commercial.
[Conclusion and Appreciation Points]
The appeal of this commercial lies not in its grand staging, but in its delicate capture of the "Christmas excitement felt in everyday life." The harmonious blend of Park Shin-hye's natural acting, the warm atmosphere of the filming set, and the music and editing creates a truly compelling short film. We encourage you to rewatch this ad this holiday season and reflect on how even a small decoration can fill your heart.