It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Twosome Place x Park Gyu-young — A Little Miracle on a Winter Morning, 'Start' Review



1: The First Scene's Twist — The Moment the Engine Starts

The commercial begins like a normal winter morning, but Park Gyu-young's expression and minor props create a unique atmosphere. Instead of opening with the sound of someone starting the engine, the viewer is immediately drawn to Twosome's drinks and bakery. This gives the viewer a gut feeling that "Ah, this isn't just another coffee commercial." Park Gyu-young's subtle facial expressions elicit laughter while simultaneously adding a sense of familiarity.

2: The Small Reactions of the People Around Her — A Series of Empathy Points

Small reactions like glances and hand gestures from passersby and counter staff throughout the commercial create points of empathy. Particularly in the scene where Park Gyu-young takes her first sip of her drink, the subtle reactions of those around her add to the feeling of "I know how you feel." These small details allow viewers to easily relate to the scene in the commercial within their own lives.

3: The Balance of Humor and Warmth — Why the Laughter Doesn't Feel Overwhelming

The commercial elicits laughter from the subtle irony of the situation, rather than exaggerated gags. Park Gyu-young's natural acting tone and appropriate editing combine to deliver humor effortlessly. For example, the scene where she rushes in and grabs a drink feels realistic, not exaggerated, leading to empathy and laughter.

4: Smooth Infiltration of Branding — The Product Naturally Infuses

Twosome's products blend into the scene rather than becoming the main characters of the commercial. The camera work, music, and Park Gyu-young's small gestures naturally convey the message of "small happiness with Twosome." The viewer embraces the brand's image without feeling pressured.

5: Imagining Behind the Scenes — What Happened on Set?

This is what comes to mind while watching the commercial. When Park Gyu-young takes her first sip from the cup, the staff must have held their breath, waiting for a slur. Conversely, there's also the possibility that genuine laughter erupted and a slur was produced. If the staff had shared a few jokes after filming, that episode would have been the secret to the commercial's comfort.

Conclusion: Why this ad is so memorable

Ultimately, this ad captures an everyday moment without exaggeration, evoking empathy. Park Gyu-young's natural acting, the reactions of the characters around her, and the directing that seamlessly integrates the product leave a warm impression. I recommend this ad to anyone looking for a short but memorable ad.


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